Secrets of the Perfectly Bronzed Palm Beach Tan
In Palm Beach, where the sun shines nearly year-round and social calendars are packed with galas, luncheons and beachside soirées, a golden glow is practically a dress code. But while sunbathing once reigned supreme, the island’s most radiant complexions aren’t coming from hours spent baking by the pool, they’re being expertly applied in a matter of minutes.
The secret? A customized spray tan session, a South Florida beauty routine staple for those who want a flawless, healthy glow without sun damage.
The Art of a Natural Glow
Forget the flat, one-shade-fits-all approach of old-school spray tanning. Today’s most in-the-know Palm Beachers opt for tailored airbrush tans designed to complement their skin tone.
At Paul Labrecque Salon and Spa, the only salon on the island that offers spray tans, master stylist and tanning specialist Marlena Orlowska delivers a high-quality spray tan that does more than deepen the skin, it enhances it. “We’re able to even out skin tone, minimize the appearance of spider veins and discoloration and create a natural-looking tan that doesn’t have that fake, orange hue,” she says. “It’s all about working with the right undertones.”
Unlike traditional tanning beds or booth-style spray tans, hand-applied formulas allow full customization. From subtle, sun-kissed warmth to a deep golden bronze, Orlowska says she tailors the shade to each client, ensuring their skin looks fresh, not faux.
Why the Best Tans Come With a Little Contour
Another Palm Beach insider trick? Strategic contouring. By deepening certain areas and leaving others lighter, a spray tan can subtly sculpt the body, elongate the legs, enhance definition in the arms and even make the waist appear slimmer. “I always add a little extra color on the sides of the legs and leave the center lighter for a more toned, lengthened effect,” says Orlowska.
She says this technique takes your look to the next level, especially before events. “Paired with the right outfit, a well-contoured spray tan can give the illusion of a more sculpted body, without ever stepping foot in the gym,” she adds.
The Perfect Tan, Timed Just Right
For those planning a big event or vacation, timing is key. “A day before is ideal,” advises Orlowska. “That gives the tan enough time to develop fully and settle into the skin for the most natural look.”
Unlike instant bronzers that wash off, a professional spray tan develops over eight hours. Clients wake up with a seamless, streak-free glow. “With some light exfoliation before your appointment and proper care, it can last up to 10 days,” she adds. “I always tell my clients to avoid heavy lotions and creams after so your tan can last longer.”
As the awareness of sun damage risks grows, the island’s insiders are ditching long hours in the sun for a safer alternative. “Spray tanning is not just for when you’re going on vacation,” she adds. “It’s now a part of a year-round beauty routine.” Whether it’s socialites prepping for a gala or visitors wanting to blend in with the bronzed elite, one thing is clear: in Palm Beach, the perfect tan isn’t from the sun, it’s sprayed to perfection.
