Advertising
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How Retailers Became Ad Platforms
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Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey ...

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The Ninth Circuit Addresses Judicial Power over Trademark Applications and the Lawful Use of Trademarks on Cannabis (I Mean, Tobacco) Products
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The Ninth Circuit issued two opinions in BBK Tobacco & Foods LLP v. Central Coast Agriculture, Inc. finding judicial power over pending trademark ...

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DNC billboard attack ad to greet Trump as ‘convicted white-collar crook’ in Nevada
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Former President Donald Trump will be in Nevada on Sunday, as will a billboard attacking him for his status as a convicted felon, paid for by the ...

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What is a brand (for purposes of an advertised claim that something is the leading brand
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ZESTY PAWS LLC, Plaintiff,v.NUTRAMAX LABORATORIES, INC., et al., Defendants. No. 23 Civ. 10849 (LGS). United States District Court, S.D. New ...

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Adobe Experience Platform AI Assistant is now generally available
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VB Transform 2024 returns this July! Over 400 enterprise leaders will gather in San Francisco from July 9-11 to dive into the advancement of GenAI ...

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Bridal Fashion Label and Designer Straighten Social Media Ruffles in Bankruptcy Deal
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The 2010s were a heyday for bridal fashion. TLC’s “Say Yes to the Dress” reality series captivated viewers watching brides navigate family opinions ...

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Algorand causes a stir with new ad bashing Bitcoin, Ethereum and Solana
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The foundation behind layer-1 blockchain Algorand has attracted mixed feelings over a new ad that takes a big swipe at rival networks Bitcoin, Ethereum, and ...

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How the End of Cookies Will Transform Digital Marketing
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TOM STACKPOLE: Google is planning to phase out third-party cookies sometime next year. These are little files that are stored on your ...

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Smart & Safe Florida Reveals $5M Ad Campaign To Amp Up MJ Legalization Support
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With just shy of six months to go until Election Day, the campaign to legalize recreational cannabis in Florida is kicking into high gear as sponsor ...

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EY Introduces Us to the Worst Buzzword Yet
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It’s been a while since we have covered horrible buzzwords and phrases floating around the business sphere. It seems business, the publications that ...

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Be Everywhere With Adwerx’s Latest Digital Advertising Solution
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Adwerx’s new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail ...

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Lincoln Project launches attack ad on ‘right-wing nut’ RFK Jr.
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The group of former Republicans known as the Lincoln Project released an attack ad on Robert F. Kennedy Jr. on Friday. This ad was posted on YouTube and ...

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