Courteney Cox Launches Homecourt Luxury Laundry Detergent


Courteney Cox’s non-toxic, luxurious home and body-care brand, Homecourt, has been elevating everyday essentials since its 2022 debut—and it’s showing no signs of slowing down. Today, the brand is officially expanding beyond surface cleaners, candles, body creams and perfume oils into an entirely new and exciting category: laundry.

Now officially available—after a string of Instagram teasers—the core Homecourt laundry collection includes a Laundry Concentrate, Linen Spray and Laundry Fragrance Oil. Each is available in all three of the brand’s signature scents: Cece, Steeped Rose and Neroli Leaf. The lineup also boasts elevated laundry accessories, including wool dryer balls, a stain brush and a delicates bag.

“We always say at Homecourt how important our home is. We should take care of our home like we should anything else where we spend the most of our time, and what else do we do? We wear clothes,” said Cox in an interview with WWD. “Clothes are so important. Why not give them personal scents that we’ve created and give you a choice of what you want to smell like, and do it in a way that’s been tested dermatologically, so it’s actually good for you, and it works, because everything about Homecourt always has to meet all the standards.”

Homecourt

Homecourt’s commitment to safety, efficacy, sustainability, plant-derived and upcycled ingredients and an indulgent scent experience is woven into every formula. Each one is crafted to be non-toxic, dermatologist-tested and fabric-friendly, so your laundry routine feels just as luxurious as your skin and body care.

Dive into the Homecourt Laundry Collection below. Each item is available à la carte or as part of a curated essentials set.

Shop the Collection



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