Once a dominant player in Brazil’s cement industry, the João Santos Group is now navigating a court-approved recovery plan to address its staggering R$13 billion ($2.17 billion) in liabilities.
The group, comprising 43 companies, has begun selling non-core assets to raise R$920 million ($153 million), a critical step in its strategy to regain financial stability and market relevance.
The group’s financial troubles began after the 2009 death of founder João Pereira dos Santos. Leadership disputes among heirs and allegations of tax evasion and labor violations further destabilized the company.
By 2022, its market share had plunged to 3.5%, down from a peak of 14%, and it entered judicial recovery under professional management. Central to the recovery plan is the sale of properties owned by Companhia Agroindustrial de Goiana (CAIG), including assets tied to the Santa Tereza sugar mill in Pernambuco.
These sales aim to generate liquidity for labor claims and debts linked to a debtor-in-possession (DIP) financing agreement with ARC Capital. The group also exited non-core sectors like paper production and sugarcane energy, focusing solely on cement manufacturing.
A landmark agreement with Brazil’s Attorney General’s Office of the National Treasury (PGFN) has been reached. The deal reduced the group’s R$11 billion ($1.83 billion) tax debt to R$4 billion ($667 million). This marks the largest tax settlement in Brazilian history.
Payments totaling R$2.73 billion ($455 million) have already been made through tax loss offsets and cash disbursements, ensuring compliance with the agreement and unlocking pledged assets.
João Santos Group’s Revival Strategy
The João Santos Group plans to reopen shuttered cement plants as part of its revival efforts. The company aims to restart operations at its Itacimpasa facility in Pará by 2025. Additionally, it plans to potentially reopen two more units by 2026. This strategy could double its market share to an estimated 7.5%.
Currently, production remains active at four plants across Brazil. Despite progress, challenges remain. Labor creditors, who are owed around R$500 million ($83 million), have criticized the payment terms.
They argue that the terms are inequitable, especially for long-serving employees with significant claims. Additionally, state-level tax negotiations are ongoing, with unresolved debts totaling billions.
The João Santos Group’s recovery underscores the complexities of reviving a once-thriving conglomerate. While asset sales provide immediate relief, long-term success hinges on operational efficiency and strategic focus in Brazil’s competitive cement market.
