Versed, the beloved drugstore skin-care brand known for delivering clean, effective formulas at accessible prices, is making a bold move into the world of color cosmetics. As of this week, Versed Makeup is officially available at Target and on versedskin.com, offering a thoughtfully curated lineup that blends skin-care benefits with top-shelf color cosmetics.
Versed Makeup is founded on the belief that makeup should deliver both high performance and skin-loving ingredients without compromise, a commitment that shines through in every aspect of the launch, from thoughtfully chosen formulas to user-friendly packaging and accessible pricing.
A Seamless Blend of Skin Care and Makeup
Versed Makeup is formulated to the same high standards as its skin care, ensuring each product supports and treats skin rather than masking it. The complexion lineup includes the Skin Solution Multi-Serum Skin Tint SPF 40 ($20) and Skin Solution Serum Concealer ($15), both available in 14 corresponding shades for effortless matching. (The Skin Tint is accepted by the National Rosacea Society!)
For a natural flush and glow, the Shade Swipe Blush Stick ($15), High Points Illuminating Stick ($15) and Warm Dimension Bronzer Stick ($15) come in convenient stick formats for sheer, buildable application.
Eyes and lips are covered with Day Lash Lifting and Defining Mascara ($15), Sheer Stay Liquid Eyeshadow ($14), Easy Brow Tinted Brow Gel ($14), Soft Gloss Tinted Lip Serum ($12) and Cashmere Color Smoothing Lip Blush ($11).
Rounding out the collection are multitasking essentials, including the Smooth Skin Face Primer ($17), Mood Lighting Glow Drops ($18), and lip-care staples like the Cloud Wrap Lip Recovery Mask ($14) and Cloud Polish Exfoliating Lip Scrub ($14), as well as the Face Diffuser Multi-Tasking Brush ($15).
Elevated Packaging, Drugstore Accessibility
Beyond performance, Versed Makeup’s packaging blends a prestige aesthetic with everyday accessibility. With a sophisticated palette of butter yellow and eucalyptus green, it exudes luxury while remaining affordably priced between $11 and $20.
Where to Shop
The full Versed Makeup collection is available now at Target stores, Target.com and versedskin.com, making it easier than ever for beauty lovers to build a makeup routine that’s both skin-friendly and effortlessly chic.
With its signature commitment to vegan, cruelty-free formulations and dermatologist-approved ingredients, Versed’s foray into makeup is set to redefine drugstore beauty standards.
