Briogeo’s Dry Shampoo Powder Puff Doubles as a Root Touch Up


Regardless of what kind of hair you have, you’ve undoubtedly dealt with the trials and tribulations of oily or greasy roots at one point or another. Whether you’re battling oily hair in between washes or just have chronically greasy strands, a tried-and-true dry shampoo is a must-have in any hair-care routine. But, with so many options on the market and so much discourse surrounding harmful ingredients commonly used in dry shampoo, along with the often environmentally taxing aerosol packaging, finding your dry shampoo soulmate can feel fruitless.

Enter Briogeo’s brand new Style + Treat Non-Aerosol & Talc-Free Dry Shampoo Powder Puff ($28). Powder dry shampoos have been trending for some time as a hair- and environment-friendly alternative to traditional dry shampoo sprays. However, Briogeo’s innovative powder puff variation takes powder dry shampoo to a whole new level.

Briogeo’s Style + Treat Dry Shampoo Powder Puff Is an Oil-Blotting Meets Root Touch-Up Masterpiece

As an oily hair girlie, I’ve tried my fair share of dry shampoo products in my life, including aerosol and powder, but Briogeo’s Style + Treat Dry Shampoo Powder Puff is unlike anything I’ve ever seen. Encased in TSA-approved and utterly adorable powder puff packaging, Briogeo’s new powder dry shampoo innovation is—as brand founder Nancy Twine deemed it at the launch event for the product—”like oil-blotting sheets for your roots.” While that sentiment was enough to sell me, I quickly learned it’s much more than that.

Aerosol-free, talc-free and infused with oil-reducing starches and scalp-loving ingredients like copper peptides, biotin and a caffeine-based energy complex, Briogeo’s Style + Treat Dry Shampoo Powder Puff mattifies roots and refreshes oily hair on contact without the mess of traditional powder dry shampoos. Not only does the product boast oil-minimizing benefits, but it also doubles as a root touch-up product. Available in a medium brown tinted shade in addition to its talc-free, no white cast translucent version, the brand’s tinted dry shampoo powder puff can be used to fill in sparse areas, touch up graying roots and even out hair lines while it tackles grease and oil. Perfect for anyone who needs a refresh in color and volume, the brand experts noted that the product is well-loved among women experiencing post-partum hair loss, too.



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