Post-purchase Confusion in the UK: Iconix Luxembourg Holdings SARL v Dream Pairs Europe Inc & Anor
From Stobbs summary: Recent Court of Appeal decision (Iconix v Dream Pairs, involving the Umbro ‘double diamond’ logo on footwear) which has clarified the need to take account of the potential for post-sale confusion when assessing likelihood of confusion between two marks. This case could present opportunities for brands to revisit confusion-based claims in the context of lookalikes which has been a challenge for many years, given that the assessment must take account of people seeing the lookalike post sale, not just at the time of purchase in the Aldi or Lidl store.
