Similar to how it operates in European and Asian markets, Amazon has established various marketplaces for the North American continent.
Amazon.com (USA), of course, is where it all began for the Amazon brand before the e-commerce giant later added marketplaces for neighboring countries: Amazon.ca for Canada and Amazon.com.mx for Mexico.
If you’re a European seller looking to penetrate the U.S. market and the rest of the North American region, you can kill three birds with one stone by getting an Amazon North America Unified Account.
This allows you to easily manage and track all orders across U.S., Canadian, and Mexican markets.
Take note, however, that having this unified account does not mean that your product listing will be automatically displayed in Amazon Canada and Amazon Mexico.
To offer products in different countries, you should still create separate, individual product listings on the specific marketplace designated for each country.
It is worth mentioning, though, that there are specific requirements you need to meet before you can use a North America Unified Account. Read more about them in Amazon’s official guide.
