Whether you’re a fighter, a combat sports brand or a fight promotion, it’s important to consider how other sports promote themselves via content. The reason is that sport is more than just sport; it’s an entertainment business which is focused on placing bums on seats and its assets, drawing as much attention as possible. For that purpose, I’ve decided to dedicate a weekly blog post covering some of my favourite brands across different sports to discover how they create content and how this can benefit the fight game.
The Lionesses demonstrate how to make content as inclusive as possible on X.
The Lionesses, also known as the England Women’s National football/soccer team, utilise the specific features well on X. For example, each image has an alternative text description. This is a built-in feature to support platform consumers who may have visual impairments. Instead, they can read the description of the image to gain an idea of what is presented on their screen. Plus, getting into a consistent routine of being as comprehensive as possible with alt-text descriptions can be beneficial for ranking your content higher on others’ X feeds.
If you’re a fighter and you’ve got images from a recent training session that you’d like to share on your social feeds, whether that’s X, Instagram, or both, just remember to add an alt text description, it can make a world of difference to grow your brand.
The same applies if you’re a combat sports brand that is covering updates across boxing, MMA or another combat sport. If you want to grow the amount of leverage your posts are receiving, alt text can help with ranking it higher across search feeds.
Lastly, if you’re a combat sports promotion that owns a carousel of images following an event you’ve recently held, create some alt text descriptions to add when publishing the content across your feeds.
LET Golf lead by example around how to optimise interview clips
When it comes to media features, if you’re an upcoming fighter, brand or promotion, it pays off to collect good content habits early on. A great example is how the Ladies European Tour Golf (LET Golf) promoted this interview clip of golfer Charley Hull. They’ve created a branded graphic of a quote from her interview, and the next bit of media in the Instagram carousel is the full clip of her sharing her passion for golf.
This is a really effective branding tactic because of the colour coding, font and format that’s utilised by the content team to make this as engaging as possible.
If you’re a fighter, you can transfer this tactic to optimise your brand by getting a consistent house style practised across your social feeds, whether that’s hashtagging your fighter nickname, colour grading, etc.
If you’re a combat sports brand that’s looking to gain more recognition for sharing updates across the fight game, take notes from how this single carousel post from LET Golf has been branded.
If you represent a combat sports promotion, implementing this as a part of your marketing strategy with pre-making graphics and videos will pay dividends in the long term.
Natalie Long, a long-distance runner, shows the value of community management
Nat_runs, also known as Natalie Long, is a long-distance runner who has grown rapidly on TikTok and is also growing her brand across Instagram. Something that stood out to me when I first saw her content across my TikTok feed is that her brand is very community-driven. For example, every TikTok & Instagram reel is orientated through her comment section. As shown in the above post, “run until you see a pregnant woman running” was a comment that someone left on a previous video.
Content like this is easily transferable in the fight game. For instance, if you’re an upcoming fighter looking to build an audience, stay consistent with creating content and get into the habit of consistent replies when that audience grows. Also, consider hosting Q&A sessions via YouTube, livestreams, etc., to further endorse your desired audience. The same applies if you’re a combat sports brand or a fight promotion.
That’s a wrap! I hope that’s provided you plenty of value. By all means, I’m all ears if there’s anything I’ve missed out on.
