00:00 đ Importance of Proper Keyword Research in Google Ads – Discusses the critical role of keyword research in Google Ads success. – Emphasizes recent changes in match types, increasing the importance of updated keyword research methods. 02:03 đŻ Overview of Keyword Match Types – Explains the three match types: broad match, phrase match, and exact match. – Illustrates with examples how each match type functions in Google Ads. – Points out that exact match keywords may operate more loosely than expected. 04:12 đ Step-by-Step Keyword Research Process – Guides through the process of keyword research using Google's Keyword Planner. – Highlights the importance of selecting relevant keywords and analyzing search volumes and competition. – Advises using historical data as a guide, not a definitive forecast. 08:15 đïž Structuring Keywords and Ad Groups – Explains the importance of categorizing keywords into ad groups for targeted ad copies and landing pages. – Demonstrates how to organize keywords into different themes and ad groups. – Recommends a simplified campaign structure in response to recent match type changes. 11:57 đ Finalizing Campaign Structure and Optimization – Discusses assigning specific URLs to different keyword themes. – Suggests a new, efficient campaign structure. – Offers a Google Ads optimization checklist and additional resources for setting up campaigns.
Every time i watch one of your videos on google ads videos google changes their shit and its different. I cant see where to create a plan and add the keywords. My layout is different.
If we have an ongoing ad campaign. And have to look for new keywords to add. Do we follow the same? Can you make a video of the same? I'm new here. Or is there any video made on this already. Thank you
Great video! Really helpful, as are most of your videos! One question though when it comes to the URLS. – For the 1BV AD Group, 1 Bedroom Villa Bali keyword, the URL refers to the Seminyak page. Doesn't it matter that the URL isn't for 1 Bedroom Villa Bali in terms of landing page relevance? Or is it because the Bali landing page would be targeted dynamically?
My results look nothing like this. "Avg. monthly searches" is not specific, I just see a range with no graph. I even put in the exact keywords and website from this video and almost everything is blank under each column. Anyone else have this issue?
How do you get around googleâs restrictions on certain keyword groups? I own an ultrasound clinic and every word dealing with that seems to be blocked due to abortion. Itâs so frustrating!
Thank you for the very informative video, may I ask a question? I have a pest control company, we specialize in rodent control, we service residential and Restaurant clients, each one is different, do I create a landing page for each one and run it on the same campaign with 2 different ad groups. Also do I creat a stand alone landing page and if so, do I create a separate url for each or make a landing page thatâs on my website? Thank you for your time!
Unfortunately, after just six months, this video doesn't exactly mimic the current Google Ads interface. It's very kludgy trying to tie this video's navigation to what is actually available in Google Ads in May 2023.
Hello everyone, here is another video about Google Ads Landing page tips. I am sure that you guys will get some interesting info from this video: https://www.youtube.com/watch?v=RhHd8Fpmqj4
Thank you for this video. Time Stamp 2.24 "keyword match type" how di I get there? I have followed few other video's like yours but how to get to Google Keywaord planner is NOT well explained? However there were two video's which showed me the setup, for which (1) I need to have a web site (2) you need a credit card and so on. I do not have such money. Since I am in the learning curve my aim is to get used to Google Keyplanner. Please advise.
Hi, I'm trying to set up my search campaign using Target ROAS. While doing it, I realized that the suggested tROAS is 17000%. I thought it was a bug, but when checking the conversions and their values ââI noticed that my website was sending the values ââto google without putting the commas in the right places. For example, a conversion worth âŹ29.00 was marked in Google Ads as âŹ2,900.00, so multiplied by 100. So, taking into account that my daily budget is âŹ30, with those conv. Values ââthe tROAS is obviously skyrocketing. My question is, could I leverage this error and use it to my advantage?
Great video ! Does this mean that now we don't need to use alot of keywords? I used to have about 30 per ad group. Here in this example I saw you only used about 5 – 10 keywords per campaign
You used to be able to pick keywords from then planner and shove it all into a campaign/ad group with a few clicks. But itâs confusing now as of January 2023
Hey Aaron, can you provide some clarity for me? You mention, "but because now, what I'm finding very very much that if you were to type in one bedroom villa Bali or one bedroom villa seminyak, even on an exact match, is that it would still trigger the ad." (@11:11–11:22)
From your example keyword list for the Ad Group 1BV (@10:40). Couldn't you just put:
"1 bedroom villa bali"
"one bedroom villa pool"
Then rely on Google to find all the synonyms for you? Wouldn't all the other keywords in this list be redundant to these two phrase match keywords?
đ STOP wasting money with Google Ads & learn how to optimise your Google Ads campaign CORRECTLY with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist
thanks aaron
Very good
Didn't find the checklist.. Took my data but in return nothing. Bad impression! Unsubscribed
terrible
đŻ Key Takeaways for quick navigation:
00:00 đ Importance of Proper Keyword Research in Google Ads
– Discusses the critical role of keyword research in Google Ads success.
– Emphasizes recent changes in match types, increasing the importance of updated keyword research methods.
02:03 đŻ Overview of Keyword Match Types
– Explains the three match types: broad match, phrase match, and exact match.
– Illustrates with examples how each match type functions in Google Ads.
– Points out that exact match keywords may operate more loosely than expected.
04:12 đ Step-by-Step Keyword Research Process
– Guides through the process of keyword research using Google's Keyword Planner.
– Highlights the importance of selecting relevant keywords and analyzing search volumes and competition.
– Advises using historical data as a guide, not a definitive forecast.
08:15 đïž Structuring Keywords and Ad Groups
– Explains the importance of categorizing keywords into ad groups for targeted ad copies and landing pages.
– Demonstrates how to organize keywords into different themes and ad groups.
– Recommends a simplified campaign structure in response to recent match type changes.
11:57 đ Finalizing Campaign Structure and Optimization
– Discusses assigning specific URLs to different keyword themes.
– Suggests a new, efficient campaign structure.
– Offers a Google Ads optimization checklist and additional resources for setting up campaigns.
Made with HARPA AI
broad, phrase and exact…exactly the same as Amazon FBA…broad on Amazon is a waste of money
nice đ
Every time i watch one of your videos on google ads videos google changes their shit and its different. I cant see where to create a plan and add the keywords. My layout is different.
really valuable advice
Beyond competition.
Google adwords are the worse
great video
If we have an ongoing ad campaign. And have to look for new keywords to add. Do we follow the same? Can you make a video of the same? I'm new here. Or is there any video made on this already. Thank you
Great video – but only thing missing for beginners is showing how to get to google keywords.. đ
Great video! Really helpful, as are most of your videos! One question though when it comes to the URLS. – For the 1BV AD Group, 1 Bedroom Villa Bali keyword, the URL refers to the Seminyak page. Doesn't it matter that the URL isn't for 1 Bedroom Villa Bali in terms of landing page relevance? Or is it because the Bali landing page would be targeted dynamically?
So how do we compete with competetors on the same keywords with a larger CPC? Just getting a higer CPC and- or longtail keywords?
My results look nothing like this. "Avg. monthly searches" is not specific, I just see a range with no graph. I even put in the exact keywords and website from this video and almost everything is blank under each column. Anyone else have this issue?
Thanks for your videos, just starting freelancing journey!
One question Aaron, it would be one campaign per product? Or one general campaign and then one ad group per product? Thanks
Hi Aaron, do you have any advanced course?
love it!
how much daily budget is required for this setup? in USD
Right to the point this was đ„đ„đ„content
How do you get around googleâs restrictions on certain keyword groups? I own an ultrasound clinic and every word dealing with that seems to be blocked due to abortion. Itâs so frustrating!
This was incredible!
Thank you for the very informative video, may I ask a question? I have a pest control company, we specialize in rodent control, we service residential and Restaurant clients, each one is different, do I create a landing page for each one and run it on the same campaign with 2 different ad groups. Also do I creat a stand alone landing page and if so, do I create a separate url for each or make a landing page thatâs on my website? Thank you for your time!
Unfortunately, after just six months, this video doesn't exactly mimic the current Google Ads interface. It's very kludgy trying to tie this video's navigation to what is actually available in Google Ads in May 2023.
Hello everyone, here is another video about Google Ads Landing page tips. I am sure that you guys will get some interesting info from this video: https://www.youtube.com/watch?v=RhHd8Fpmqj4
Everything is clear. Brief and clear. No water. Thank you)
You explain it very well!
Very good video and very well described. Keep up the good work and thanks for education!
Why wouldn't you want to add your competitors names? It seems like you would want to pop up if someone is searching your competition.
Not helpful for beginners, I still don't know how to access the keyword planner
I know that in the end conversions is all that really matters but what should I be looking for specifically? What makes a successful campaign?
Aaron, do you have a video on how to leverage the google ads planner for YouTube Seo optimization? Are the two related?
Great video
On my side, the CSV files is missing a lot of information and columns are not set in that order either (and often empty of data)
Super helpful video!! Do you give classes? I want to understand the checklist đ
Thank you for this video. Time Stamp 2.24 "keyword match type" how di I get there? I have followed few other video's like yours but how to get to Google Keywaord planner is NOT well explained? However there were two video's which showed me the setup, for which (1) I need to have a web site (2) you need a credit card and so on. I do not have such money. Since I am in the learning curve my aim is to get used to Google Keyplanner. Please advise.
Great video but the accent is giving me a headache. I was wondering for a good 2 mins what a âFries Matchâ was supposed to be
Because google takes more liberty with matches, do you lean on your negative list a little more and try to build that to be as big as possible?
Hi, I'm trying to set up my search campaign using Target ROAS. While doing it, I realized that the suggested tROAS is 17000%. I thought it was a bug, but when checking the conversions and their values ââI noticed that my website was sending the values ââto google without putting the commas in the right places. For example, a conversion worth âŹ29.00 was marked in Google Ads as âŹ2,900.00, so multiplied by 100.
So, taking into account that my daily budget is âŹ30, with those conv. Values ââthe tROAS is obviously skyrocketing.
My question is, could I leverage this error and use it to my advantage?
Thanks
Great video ! Does this mean that now we don't need to use alot of keywords? I used to have about 30 per ad group. Here in this example I saw you only used about 5 – 10 keywords per campaign
Very good
HI Aron May i can checklist since your link not working
You used to be able to pick keywords from then planner and shove it all into a campaign/ad group with a few clicks. But itâs confusing now as of January 2023
Hey Aaron, can you provide some clarity for me? You mention, "but because now, what I'm finding very very much that if you were to type in one bedroom villa Bali or one bedroom villa seminyak, even on an exact match, is that it would still trigger the ad." (@11:11–11:22)
From your example keyword list for the Ad Group 1BV (@10:40). Couldn't you just put:
"1 bedroom villa bali"
"one bedroom villa pool"
Then rely on Google to find all the synonyms for you? Wouldn't all the other keywords in this list be redundant to these two phrase match keywords?
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