Shortcuts to Build a World Class E-commerce Brand on a limited Budget – Amazon CRM Solutions

P.U.M.P Branding Model ™ –

• People – Team and Tribe
• Unique Branding
• Mindset
• Product

People – Surround your e-commerce brand with a world-class team that provides value to your customers. This includes creating a tribe of people who are fans of your brand. It all starts with the intention to be a people-focused brand, whether your internal team members, suppliers, or customers are involved. The right relationship brings out the best in everyone on the team. How do you invite world-class talent to your brand?

As previously stated, having an agency or an experienced company that has helped similar brands will undoubtedly be beneficial. However, world-class individuals can also be found in the form of rookies, juniors, and new start-ups.

Instead of looking for world-class individuals in higher-wage countries such as the United States or the United Kingdom, look into countries with much lower average wages.

Unique Branding – Unique branding explains why the company exists and what it stands for. In other words, what distinguishes this brand from others. It is not about providing a unique offer or product, but about a message you believe in. Your Vision, Purpose, and Mission are also visible.

Mindset – Be a problem solver with a strong desire for excellence. It’s a Lean approach, which means test, learn, adapt, and repeat. 

Products – Product is the medium through which you serve your customers, and the only way to thrive is to have world-class products that provide value to your customers and have high product margins. In a nutshell, e-commerce is a margin business in which you buy low and sell high. There is little room to sustain a brand if there is no or little margin.

What you require should be nothing less than world class. No ordinary brand, but a world-class one. With the right mindset and clarity of what you want, you can find ways to create it on a budget that works for you.