Intentwise Review April 2024 – Features, Pricing, & More [+Coupon!]

Using Intentwise does come with a unique set of challenges. User Jason Beddome, a retail ads account manager that uses Intentwise, reports that the campaign creation is a downfall as you can only launch sponsored product ads through the tool. However, he noted that Intentwise already has a fix for this challenge in the works. He also pointed out that creating campaigns for other ad types directly on the Amazon ad platform is an easy workaround.

He also touched on some of the missing data sets and features that were absent from the Intentwise dashboard. The full automation leaves some of the optimization strategies to be left to be adjusted manually. Yet Beddome also noted that many of these key processes are not necessarily better optimized when automated.

The other challenge is not knowing what specific time frame of data optimization is based on. He also notes that typical dayparting strategies can be a challenge on the tool. However, he points out that there’s a way to shift and reduce ad budgets to achieve the same strategy.