A Complete Step-by-Step Guide to Getting Brand Registry on Amazon

If you have been in business long enough, you’ll learn quickly that you will not come around filing a trademark for your brand name or logo. In the end, THAT IS YOUR BRAND VALUE! Think about what would Nike be without their famous logo? Or Apple without the apple logo?

Now, if you want to sell your products online, you won’t come around selling on Amazon. 80 Million Americans have an Amazon Prime membership. So there is not really a way around. If you are in the beginning stage of selling online, start at step 1. If you are already registered and sell on Amazon, continue reading on Step 4.

Step 1: Create a Seller Central Account

Before you can initiate the brand registry process, you must have a Seller Central account on Amazon. If you don’t have one yet, sign up by visiting sellercentral.amazon.com and following the prompts to register as a seller.

Step 2: Validate Your Brand’s Eligibility

To be eligible for brand registry, your products must have a registered trademark. Check if your brand meets the eligibility criteria by ensuring you have an active registered trademark for your brand name or logo in the countries where you sell your products.

Step 3: Gather Required Information

Prepare the necessary documents and information for your brand registry application. This includes your registered trademark details, product images, a list of countries where your products are manufactured and distributed, and any other relevant documentation that verifies your brand ownership.

Step 4: Apply for Brand Registry

Navigate to the Brand Registry section within your Seller Central account and initiate the brand registry application process. Fill out the required fields accurately and upload the necessary documents. Double-check all information before submitting your application to avoid any delays.

Step 5: Await Verification

Once your application is submitted, Amazon will review the provided information and verify your brand ownership. This process typically takes a few days to a couple of weeks. Be patient during this period and monitor your email for any correspondence from Amazon regarding your application status.

Step 6: Enjoy the Benefits of Brand Registry

Upon successful verification, your brand will be officially enrolled in the Amazon Brand Registry program. Now, you can access a myriad of benefits, including enhanced brand protection, powerful marketing tools, and increased control over your product listings.

Leveraging Amazon IP Accelerator

For those without existing trademarks, navigating the brand registry process can be daunting. However, Amazon offers a solution through its IP Accelerator program. This initiative connects sellers with a curated network of trusted law firms that specialize in intellectual property law. By leveraging these services, you gain instant access to Brand Registry and its benefits. 

**At Barrel Aged E-Commerce we 100% recommend doing this if you don’t already have a trademark. The other option of filing for a trademark on your own can put the timeline anywhere from 6 months to a year before you officially get your trademark and can then file for brand Registry. You’ll end up wasting all that time and not taking advantage of all the Benefits. Most likely this will cost you thousands if not tens of thousands in lost sales.**

Key Features Unlocked by Brand Registry

Brand registry opens up a plethora of features and tools that can elevate your brand’s presence on Amazon. Some key benefits include:

• Brand Protection: Gain access to robust tools for monitoring and combating counterfeit products, safeguarding your brand’s reputation and integrity.
• Enhanced Content: Enjoy greater control over your product listings, including the ability to create enhanced brand content (EBC) and A+ content to captivate customers and drive sales.
• Brand Analytics: Access valuable insights into customer behavior, market trends, and competitor analysis through Amazon’s brand analytics dashboard.
• Advertising Benefits: Unlock exclusive advertising options, such as Sponsored Brands and Amazon Attribution, to amplify your brand’s visibility and reach.

Obtaining brand registry on Amazon is a pivotal step towards establishing and protecting your brand in the competitive e-commerce landscape. By following the outlined steps and leveraging resources like the Amazon IP Accelerator program, you can streamline the process and unlock a host of benefits that will propel your brand towards success on the world’s largest online marketplace. If you’d like to have help with this process please schedule an appointment with Barrel Aged E-Commerce.