Are you trying to find the top SEO plugins and tools for your eCommerce WordPress site?
Good SEO plugins streamline your efforts to enhance your website’s visibility, making it easier for customers to find your products. They help optimize your pages, improve rankings, and ultimately boost your store’s traffic.
In this guide, we’ll show you the best SEO plugins that are perfect for eCommerce WordPress sites.
Let’s dive in!
Why Use SEO Plugins & Tools for Your eCommerce Website
Did you know that 93% of online experiences begin with a search engine? According to Search Engine Journal, that’s the gateway for almost all online interactions.
Think about the immense potential traffic you’re missing out on if your eCommerce site isn’t optimized for search engines.
Why is this significant for you?
An SEO plugin isn’t just a tool. It’s your 24/7 marketing team. It works tirelessly to ensure your products appear in search results, directly connecting you to potential customers.
But without proper SEO, your best products will remain hidden and unseen by potential buyers.
SEO plugins help tackle the complexities of keyword optimization, meta tags, sitemaps, and more, making your site more accessible and understandable to search engines. This means higher rankings and, more importantly, more clicks.
Each click brings a visitor who could convert into a sale—this is the lifeline of your business.
So if you truly want your website to rise to the top of search results, using reliable SEO plugins and tools sooner rather than later is essential.
Best SEO Plugins & Tools for WordPress eCommerce Websites
We’ve tested many SEO tools to find the best ones for WordPress eCommerce sites. Here are our top picks that truly help your website perform better in search results.
Let’s take a look at the best SEO plugins for WordPress eCommerce websites:
1. All in One SEO for WordPress (AIOSEO)
If you’re running an eCommerce site on WordPress and not using AIOSEO, you’re likely not getting as much traffic as you could be.
AIOSEO’s user-friendly interface makes on-page SEO a breeze. Its comprehensive SEO audit checklist guides you through optimizing your keywords, meta titles, and descriptions directly in the WordPress editor, showing up at the bottom of your editing screen and in the sidebar.
For eCommerce sites, AIOSEO offers advanced WooCommerce SEO settings, tailoring your site’s backend to better cater to the unique needs of online stores. This feature ensures your products are optimally displayed in search results, enhancing click-through rates and driving more sales.
One of AIOSEO’s standout features is the Link Assistant. It scans your content to recommend where to add internal and external links, enhancing your site’s structure and SEO performance.
Features:
- XML and HTML sitemaps, including Google News sitemaps
- Local SEO options for small businesses
- Social media integration, enhancing your content’s reach and engagement
- Advanced schema markup tools for rich snippets, boosting visibility
- Integrated with Google Search Console and ChatGPT, offering deeper insights and automation
Pricing:
- Basic: $49.60/year, essential tools to improve your SEO ranking, suitable for one site with unlimited TruSEO Keywords, SEO Audits, and users.
- Plus: $99.60/year, great for businesses wanting to do more, available on up to three sites.
- Pro: $174.65/year, everything you need to do SEO correctly, usable on up to ten sites.
- Elite: $224.70/year, premier solution for smart business owners and agencies, usable on up to 100 sites.
2. MonsterInsights
MonsterInsights stands as the best Google Analytics plugin for WordPress, empowering over 3 million users with easy-to-understand insights into their website’s performance.
It integrates with Google Analytics directly into your WordPress dashboard, simplifying the process of tracking SEO data and overall performance.
With MonsterInsights, setting up eCommerce, form, or event tracking becomes a straightforward task, allowing you to access detailed reports within WordPress.
This access to granular data about your visitors helps you to better understand their behavior and refine your strategies to target similar audiences effectively.
Features:
- Guided setup wizard for easy installation
- No-code installation process
- Comprehensive tracking capabilities for all links and events
- Detailed dashboard reports for an at-a-glance performance overview
- EU compliance features to ensure your site meets regulations
- Seamless integration with leading WordPress plugins like Easy Digital Downloads and WPForms
Pricing:
- Plus: $99.60/year, ideal for small businesses and publishers looking to expand their capabilities.
- Pro: $199.60/year, perfect for eCommerce sites and businesses seeking significant growth quickly.
- Agency: $399.60/year, designed for marketing and web development agencies needing to streamline their workflow.
3. WP Rocket
Website speed matters a lot for SEO. Fast websites rank better and give visitors a better experience. That’s where WP Rocket comes in. It’s a leading WordPress caching plugin that helps your eCommerce site load faster.
WP Rocket employs a variety of optimization techniques to boost your site’s performance, including page caching, browser caching, preloading, optimizing databases, and lazy loading for images.
Also, what truly sets WP Rocket apart is its plug-and-play functionality. From the moment you install it, WP Rocket is configured to work effectively, requiring no complex setup or tweaking of settings.
Features:
- Page caching
- Browser caching
- Preloading
- Optimizing databases
- Lazy loading for images
- Optimization of CSS and JavaScript
Pricing:
- Single: $59/year. You get updates and support for one website.
- Plus: $119/year. This plan covers up to three websites.
- Infinite: $299/year. Perfect for agencies or businesses with many websites, as it covers unlimited sites.
4. WPBeginner Keyword Generator
Searching for the right keywords can feel like looking for a needle in a haystack, especially if you’re managing an eCommerce site.
That’s where the WPBeginner Keyword Generator tool comes in handy.
It helps you find many keyword combinations directly related to your core term. By simply entering a keyword and hitting the Analyze button, you get access to over 300 keyword ideas.
The results are neatly categorized into alphabetical order, prepositions, and questions, making navigating through them easy and picking what best fits your needs.
For eCommerce businesses, this tool is a game-changer. It enables you to discover relevant keywords to drive targeted traffic to your product pages or blog posts.
Plus, you can download all the keyword ideas in a CSV file, making integrating them into your broader SEO and content strategy simple.
Features:
- CSV Download
- Cleanly Organized Keywords
- SEO Topical Entity Graph
Pricing: The WPBeginner Keyword Generator tool is free.
5. SEMRush
If you’re an eCommerce brand, then to stay ahead, you need to understand not just your market but also your competitors.
SEMRush is an essential on-page SEO tool that gives you the insights to do just that.
With SEMRush’s Keyword Magic Tool, you can find the keyword volumes and difficulty levels, which is incredibly useful for optimizing your product descriptions or blog posts.
Its On-Page SEO Checker goes beyond basic analytics by evaluating essential elements like content length, backlink quality, meta tags, and keyword utilization.
It then identifies potential issues and provides actionable advice on resolving them—everything from enhancing your site structure and design to boosting your overall user experience.
Features:
- Competitor Analysis
- Content Optimization
- Website Audits
- Rank Tracking
- PR Monitoring
- Paid Advertising
- Local SEO
- Content Marketing
Pricing:
- Pro: $129.95/month, ideal for newcomers and small teams, offering up to 5 projects, 500 keywords to track, and comprehensive SEO, PPC, and research tools.
- Guru: $249.95/month, tailored for agencies and mid-sized businesses, this plan supports 15 projects, 1,500 keywords, and includes advanced features like the Content Marketing Toolkit and historical data.
- Business: $499.95/month, designed for large agencies and enterprises, allowing 40 projects and 5,000 keywords to track, with capabilities suited for extensive, data-driven SEO campaigns.
6. Google Search Console
Do you ever wonder how Google views your eCommerce website?
Google Search Console (GSC) is a free tool that lets you see your website from Google’s perspective, helping you understand how well your site performs in search results.
GSC doesn’t just help with indexing; it provides detailed analytics that shows how often your site appears in search results and how many clicks it gets.
These insights include total clicks, total impressions, average click-through rate (CTR), and the average position of your search terms.
This information is invaluable because it helps you understand what’s working and what needs improvement in your SEO strategy.
Additionally, Google Search Console tests your site’s mobile usability, providing suggestions to enhance its mobile-friendliness. This feature is increasingly important as more people access the internet via mobile devices.
Features:
- Confirm that Google can find and crawl your site
- Fix indexing problems
- View Google Search traffic data for your site
- Receive alerts when Google encounters indexing, spam, or other issues on your site
- Show you which sites link to your website
- Manage sitemaps for efficient crawling
- Provide user experience insights
Pricing: Free
Ready to Attract Traffic to Your eCommerce Site
Implementing the right SEO tools, like those we’ve discussed, is a powerful strategy to boost your site’s visibility and draw in more customers.
However, while SEO is crucial for attracting visitors and increasing your revenue, there’s another strategy that can dramatically boost your business growth in the long run: launching an affiliate program.
We highly recommend AffiliateWP, as it’s the best affiliate management tool for WordPress.
AffiliateWP is designed to work effortlessly with your existing plugins, allowing you to get your program up and running in no time.
Ready to take your business to the next level? Consider starting an affiliate program alongside your SEO efforts.
Here are some excellent resources that can help you get started:
- How to Start Affiliate Marketing on Social Media (5 Easy Steps)
- How To Setup a Multi-Tier Affiliate Program in WordPress (Guide)
- 10+ Best WooCommerce Affiliate Plugins (2024)
- How to Set Product-Specific Affiliate Commissions (Guide)
Don’t wait any longer to expand your marketing strategy.
