TikTok will label or remove AI-made content from third-party apps
TikTok announced it will begin labeling AI-generated media using digital watermark technology called Content Credentials.
The video-sharing platform currently labels videos and images made using the artificial intelligence tools employed by the app, but on Thursday it revealed that all media content on TikTok that is generated by AI will be labeled using the Adobe and Microsoft-backed technology.
“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” TikTok said in a statement Thursday. “Labeling helps make that context clear — which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.”
ChatGPT creator OpenAI has already adopted the Content Credentials technology, and both Google and Meta have said they plan on using it in the future as well.
As AI technology grows in use and popularity, President Joe Biden has pushed for companies to label and watermark AI-generated content through an October 2023 executive order “on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.”
Biden’s chief of staff, Jeff Zients, previously shared how the president directed his staff to move with urgency on the matter. “We can’t move at a normal government pace,” Zients said Biden told him. “We have to move as fast, if not faster, than the technology itself.”
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On top of their native AI tools, TikTok allows users to upload content made using DALL-E, which was created by OpenAI. The tech company released a document on Wednesday revealing it is considering allowing users to generate “NSFW content in age-appropriate contexts” which can include “erotica, extreme gore, slurs, and unsolicited profanity.”
The Washington Examiner reached out to TikTok for comment.
