How to Drive External Traffic to Amazon Listings [Secrets Revealed]

Do you feel like a tiny fish in an endless sea as an Amazon seller? Here you are on the biggest e-commerce platform in the world, but you’re surrounded by hundreds of thousands of other sellers vying for a piece of the pie. What if I told you there’s a way to do more than just go with the flow?

The key to riding the waves like a pro is to learn how to drive external traffic to Amazon listings.

Why zero in on external traffic, you ask?

The customers who find your brand on Amazon are Amazon customers. Building a customer base outside the Amazon platform is powerful. It allows you to build a base of brand customers rather than just Amazon customers who happen to buy your brand when they come across it while shopping.

As a business, you want to cultivate a community of loyal followers, and, more importantly, buyers. You cannot accomplish this selling on Amazon alone. As great as it is, Amazon doesn’t provide the tools to capture customer emails or engage them outside of the Amazon platform at all.

So if you’re ready to explore how to increase traffic to your Amazon store, catapult sales, skyrocket your brand, and build a real audience for your business, let’s make some waves.

TL;DR – How to Drive External Traffic to Amazon Listing

Alright, time is money, and I know you’re here to snag those top-tier tips without wading through the fluff. So, here’s the quick and dirty on how to drive externa traffic to Amazon listings:

1. Social Media – The most effective platforms to increase traffic to Amazon listings are: YouTube, Facebook, X (formerly Twitter), and Reddit. However, this doesn’t mean you should ignore other power players like TikTok. Creating engaging ads on these platforms that catch the eye and scream, “click me!” are compelling sources to drive sales on Amazon.
2. Email Marketing – Cultivate a list of subscribers ready to hear from you. Drop them exclusive deals, product launches, and sneak peeks into their inboxes.
3. Search Engine Optimization (SEO) – Optimize your website or blog with keywords that potential customers are searching for. A well-placed link to your Amazon listing can work wonders.
4. Google Ads – Invest in PPC campaigns targeting keywords related to your Amazon products. Direct that traffic straight to your listing with a compelling call to action.
5. Influencers – Connect with influencers whose audience aligns with your product. A shout out from them can send a flood of traffic your way.
6. Content Creation – Create high-value, informative content aimed at your target audience as blog posts, videos, or podcasts and include links to your Amazon listings.
7. Affiliate Marketers – Leverage creators who are already using your products and promoting them to their audience.
8. Deals and Discounts – It’s hard to resist a good deal. Couple special offers and discounts with all the avenues mentioned above to lure bargain hunters to your brand on Amazon.

These are a few quick ideas that will put you in the express lane to increase traffic to your Amazon listing.

What is Meant By Driving External Traffic to Amazon?

Let’s break this down into digestible chunks.

Ultimately, when we talk about how to increase traffic to your Amazon store, we are looking at ways to pull in potential buyers from outside of the Amazon ecosystem directly to your products.

The general idea is to create content where people hang out online, get them interested enough to click a link, and draw them to your Amazon listing ready to find out more and potentially buy your product.

Why is this important?

Essentially, this is a means to expand your reach outside of Amazon to people who otherwise wouldn’t know about your products. You are casting a wider net into the sea of potential buyers and pulling them straight into your boat!

Focusing on external traffic is a strategic move that can increase visibility on your brand, improve your ranking on Amazon, and perhaps most important, increase your sales.

When done successfully, external traffic tells Amazon that your brand and products are hot and deserve a prime spot in their marketplace. It’s all about strategically funneling potential customers from the web to your Amazon listings.

Benefits of Driving External Traffic to Amazon Listing

Now that you have an overview of how to drive external traffic to Amazon listings, you probably want to know the benefits and if it’s even worth the effort. Let’s face it, creating content is a massive endeavor all its own. Perhaps this list of benefits will motivate you further:

Increased Product Visibility

By channeling external traffic to your listings, you’re essentially shining a spotlight on your products. More eyes on your listings mean increased visibility, making your products stand out in a sea of competitors on Amazon.

Higher Search Rankings

The Amazon algorithm will recognize your efforts to drive external traffic because Amazon gives priority to diverse traffic sources. An influx of social signals and traffic from your content tell Amazon that your products are ganging traction, which will positively influence your Amazon search rankings and drive sales on Amazon.

Expanded Customer Base

If you want to increase your customer base and build your own audience outside of Amazon’s platform, then external traffic will do that. By promoting your products in places where your target audience will find them, you are putting your listings in front of shoppers who want what you have and didn’t think to look for it on Amazon.

Increased Sales Potential

Diversifying your traffic gives you greater visibility while expanding your audience, but the ultimate benefit is increased sales. Driving external traffic effectively turns the spotlight on your listings, enticing more clicks and, ultimately, more conversions.

Improved Brand Awareness

Every visitor from outside Amazon builds brand recognition. Even if that first visit doesn’t result in a sale, you’ve established a connection that could mean future sales and a loyal customer for your brand.

Leveraging Social Proof

When you see success as more sales from external traffic, you will also see an uptick in reviews and ratings. This social proof is invaluable, building trust with potential customers and further boosting your product’s appeal on Amazon.

Less Dependence on the Amazon Algorithm

Garnering sales from external traffic means you are building your brand’s customer base, and not just Amazon’s. This expands your business beyond Amazon and makes you less dependant upon their platform for success. This also makes you less susceptible to platform changes that can affect product discoverability.

Cost-Effectiveness

Eternal traffic isn’t cheap by any means, but you can make it more cost-effective by taking advantage of the tools Amazon Seller Central offers like the Amazon Attribution and Amazon Brand Bonus Referral programs.

Competitive Edge

Once you know how to drive external traffic to Amazon listings, you have found how to give yourself an edge over your competition. Many sellers will overlook or refuse to be bothered with this strategy. Understanding that you must do the hard things to stand out from the crowd will place you ahead in all the ways that matter.

Data Insights and Control

Driving your own traffic means you can gather data and insights on your marketing efforts outside of Amazon. Once you obstain this knowledge, you can tweak your strategies as you gain a better understanding of your audience. Making informed decisions on how to drive sales on Amazon will boost your Amazon business further.

How To Send An Amazon Link To Someone

As an Amazon seller, maximizing the impact of every customer interaction is your focus.

When it comes to sharing your Amazon link, gone are the days of lengthy, forgettable URLs. Instead, imagine utilizing powerful, short, branded links that not only direct potential buyers straight to your products but also weave in the magic of Amazon Attribution tags.

This isn’t just about making your links shareable; it’s about supercharging them for insights, retargeting, and ultimately, higher sales.

Here’s how to do it, step by step:

Step 1: Start with a Short, Branded Link

First off, create a short, sharp, and shareable link using a platform like LandingCube. Short links are not just easier for customers to remember and type, but they’re also significantly more clickable. By using a custom domain, you elevate your brand’s trust and recognition, encouraging more clicks. Customize these URLs for precise calls to action, enhancing engagement even further.

Step 2: Integrate Amazon Attribution

Once you have your branded short link, integrate Amazon Attribution in one click through LandingCube. Amazon Attribution tags attached to your links or landing pages unlock a treasure trove of data, offering insights into sales, revenue, and shopping cart activities stemming from your external traffic. This is your key to understanding the full impact of your marketing efforts outside Amazon.

Step 3: Add Retargeting Pixels for Deeper Insights

With your short, branded link ready and Amazon Attribution in place, enhance your link by adding retargeting pixels. Whether it’s Meta (Facebook), Google Analytics, or another platform, these pixels allow you to gather deep analytics about who clicks your links. Utilize this data for retargeting, creating custom audiences for future campaigns without compromising the aesthetics or structure of your link.

Step 4: Track and Optimize

The beauty of using a link management platform like LandingCube is the ability to view and manage all your external traffic links in one place. Tag and group links by traffic channel or marketing campaign to accurately assess their ROI. Get high-level insights into user behavior, such as device usage, location, and traffic source, allowing you to optimize your strategies for better engagement and sales.

Types of Traffic Sources Beneficial to Sellers

The vast, built-in audience of Amazon is what initially has sellers setting their sights on the retail giant; however, focusing solely on that will have you leaving piles of money on the table.

If you’re serious about your business as a seller, then you’ll want to build your own audience outside of Amazon. Tapping into the following external traffic sources is the key to a comprehensive marketing strategy.

Social Media

Social media platforms like Facebook and TikTok are the best for engaging with potential customers. Whether you choose to leverage their advertising platforms or create content, you can use social media to drive significant traffic to your brand on Amazon.

Email Marketing

Email marketing is powerful. If you can nab that email address, you have direct and personal access to your customers’ inboxes. Building an email list is one of the most cost-effective assets you can build for your business and the benefits of doing so are much more than we can mention in a paragraph.

Search Engine Optimization (SEO)

If you have a website for your brand, then there’s no doubt that you have heard the term “SEO” before. By optimizing your content to pull in traffic from search engines, you can attract interested buyers to your products.

Pay-Per-Click (PPC) Advertising

If you have more money than time in your marketing budget, you’ll definitely want to explore the instant visibility you can achieve through paid advertising. Whether you use social media ads, or various PPC platforms, you can quickly drive targeted traffic to your listings with this approach.

Affiliate Marketing

Amazon has a massive affiliate base. Their program was the first affiliate program on the Internet. It’s easy to join and simple to use. As a seller, having affiliates promoting your products through Amazon Associates can lead to new audiences and traffic for your products.

Content Marketing

Creating online content around your brand through blogging, videos, podcasts, and more can establish your brand’s authority in the marketplace. Driving interested buyers to your products from your own content is a powerful business model worthy of consideration.

Influencer Collaborations

Collaborating with an influencer whose audience aligns with your target audience can drive tons of traffic. Influencers have built-in audiences that trust their recommendations, making this an effective way to increase visibility and credibility.

Retargeting Campaigns

Retargeting puts an ad in front of someone who has already show interest in your Amazon listings, but didn’t complete a purchase. By re-engaging them as they browse other sites, you can increase you chances of winning the sale.

Ultimately, you have to decide which of these avenues work best for your brand. Some are much more involved than others. Diversifying your approach will allow you to dial in on what really works and then you can double down on the methods that work best for you.

How to Drive External Traffic to an Amazon Listing

We’ve discussed the types of traffic you can send to your Amazon listings above, but how do you drive the traffic? It all starts with a link to a landing page that is designed to funnel external traffic to your Amazon listings and LandingCube has that covered.

Let us help you ensure that  your products don’t just exist but truly stand out. With the right approach, you can transform casual browsers into loyal customers and drive your sales to new heights. Here’s how:

Utilize Landing Pages to Warm Up Your Traffic

Creating a professional landing page allows you to pre-warm your traffic before sending it to Amazon. Use LandingCube to choose from several templates that can be customized in less than 3 minutes. This step is crucial for capturing emails and providing product information that boosts buyer readiness.

Engage Customers with Messenger Bots

Drive traffic quickly and efficiently using automated Facebook Messenger bots. LandingCube’s tool sets up high-converting sequences in minutes, ensuring your message reaches your audience effectively. This method is perfect for promotions and instant engagement.

Shorten and Brand Your Amazon Links

Long, cumbersome Amazon links are a thing of the past. Use LandingCube to shorten your links, creating branded URLs that are not only memorable but also integrated with Amazon Attribution in a single click. Add tracking tools like the Facebook Pixel or Google Analytics for deeper insights into your traffic’s behavior.

Master Facebook Ads with a Step-by-Step Course

Boost your Amazon sales by mastering Facebook ads. LandingCube offers a step-by-step video course that teaches you the ins and outs of using Facebook ads to drive significant traffic to your Amazon listings. This resource is invaluable for sellers looking to leverage social media advertising effectively.

Drive Traffic with the Ultimate Guide

Dive deeper into the strategies for driving external traffic with LandingCube’s comprehensive guide. Learn cutting-edge techniques and insights that can help you grow your brand and elevate your Amazon sales.

Grow Your Reviews

In addition to driving traffic, learn how to get more Amazon reviews legally and ethically. LandingCube’s ultimate guide on this topic helps you edge out competitors by building social proof and trust with potential customers.

Seamless Integrations and Easy Setup

LandingCube is designed to work seamlessly with your favorite e-commerce tools, ensuring a smooth and efficient process for setting up your promotions, landing pages, and more. The platform is user-friendly, eliminating the need for developers or funnel experts.

Are You Ready?

Ready to launch and grow on Amazon like never before? Start your free trial with LandingCube today and unlock the tools you need to generate momentum, capture emails, and build a list from Facebook Ads, Google Ads, and more. Whether you’re aiming to enhance your sales velocity, rank like million-dollar sellers, or simply own your launches more effectively, LandingCube has you covered.

Don’t let your competition get ahead. Utilize LandingCube’s suite of tools to drive external traffic, warm up your leads, and convert clicks into loyal customers. **Start your journey to Amazon success today—explore plans, pricing, and watch a demo at LandingCube.

Remember, with the right strategies and tools, you can stop chasing your competition and start leading the pack. Dive into the resources and support offered by LandingCube, and watch as the potential of your Amazon listings grows.

Mistakes to Avoid While Driving Traffic to Amazon

If you do it correctly, driving external traffic to your Amazon listings can significantly improve your visibility, sales, and the reputation of your brand.

As with any marketing strategy, there are pitfalls you want to avoid. Hopefully, this list will help you stay ahead of the curve if you’re just starting out:

Ignoring Amazon’s Rules and Guidelines

Amazon has set policies and guidelines to help sellers understand how to conduct business on the platform. Amazon also provides a number of resources for new sellers to get started. This is far from a comprehensive list, but definitely a place where you can familiarize yourself with the rules and guidelines and get an idea of what it takes to sell on Amazon.

Neglecting the Quality of Traffic

If you’re going to go through the trouble of sending external traffic to your Amazon listings, make sure that traffic is high quality. Low-quality traffic will affect your sales and also negatively impact your product ranking and visibility. Target people who are genuinely interested in your products so the traffic you’re sending is more likely to convert into sales.

Overlooking the Importance of Tracking and Analytics

Driving traffic without tracking your results is like shooting an arrow into a target you can’t see. You’ll never know if you’re hitting the mark without tracking your results. Not knowing what is working and what isn’t means you could be spending your marketing budget on things that have zero ROI. Don’t leak money! Track your results!

Skimping on Landing Page Quality

If you’re using landing pages to warm up your traffic before sending it to Amazon, you simply can’t ignore creating quality landers. Pages with a bad design, unclear calls-to-action, or slow loading times will negatively impact your ability to convert sales. Invest in creating high-quality, engaging landing pages that effectively convert visitors into Amazon customers.

Underestimating the Power of Retargeting

Many sellers miss out on the opportunity to show potential customers their products again through retargeting. Just because they didn’t buy the first time doesn’t mean they aren’t still interested. An extra nudge through retargeting may be just the incentive they need to click the buy button.

Not Diversifying Traffic Sources

Are you relying on just one or two traffic sources? Diversify your traffic sources across social media, search engines, email marketing, and more to safeguard against these risks and reach a wider audience.

Forgetting About Customer Experience

When that customer makes a purchase, it’s only the beginning of the customer experience. Make sure their experience is exceptional from that click to buy until they receive the product. A poor experience can lead to negative reviews which are counterproductive to driving external traffic.

Frequently Asked Questions

Can I Track the Conversions of my External Amazon Traffic Efforts?

Yes, you can track the conversions of your external traffic efforts on Amazon using Amazon Attribution. Amazon Attribution is a tool designed for Amazon sellers to measure the impact of their off-Amazon marketing strategies. It allows you to track various performance metrics such as clicks, impressions, conversion rates, and sales generated from each external traffic source.

What is An External Product ID on Amazon?

An external product ID on Amazon refers to a unique identifier assigned to products outside of Amazon’s internal system. This could be a standard identification number like a UPC (Universal Product Code), ISBN (International Standard Book Number), EAN (European Article Number), or a GTIN (Global Trade Item Number). Sellers are required to provide these identifiers when listing products on Amazon to ensure the authenticity and accurate cataloging of items. These IDs help Amazon maintain a standardized product database and facilitate easier searching and identification of products by customers.

Final Thoughts

The journey from being another seller to becoming a standout brand on Amazon is paved with the efforts you put into driving external traffic. It’s about creating a community of loyal customers who choose your brand not because they stumbled upon it while browsing Amazon, but because your external marketing efforts resonated with them.

So, are you ready to make some waves? Dive deep into the strategies discussed, avoid the common pitfalls, and watch as your Amazon store transforms from a tiny fish in a vast sea to a leading force that others aspire to emulate.

Let’s not just go with the flow. Let’s ride the waves like pros, driving external traffic with precision and turning potential into success.