YouTube’s relationship with US music festival Coachella is well established now, and it continues in 2024. Like last year, YouTube will be streaming live sets from six stages over both weekends at this year’s festival.
However, what’s new is the ability for people to ‘multiview’. “The big screen production will be tailored so that viewers everywhere can watch up to 4 of the live stream stages on their TVs at once while listening to the audio of their choice,” explained YouTube.
“Two of your favorite bands playing on different stages at the same time? No problem, multiview will have you and your friends covered to catch both sets at the same time via the YouTube app on TV at no additional cost.”
YouTube is also making a big push around merch this year, with exclusive products from the likes of Tyler, The Creator, Doja Cat, Bleachers, Ice Spice, J Balvin, Justice, Le Sserafim and Sabrina Carpenter to be sold during their performances within the livestream.
It all kicks off on 12 April for the festival’s first weekend.
