Digital Marketing – Reaching Thousands One Click At A Time.
How Traditional and Digital New Media Differ.
Traditional media, such as TV advertising, is designed for mass consumption – a single sales message meant to reach as many people at once as possible. Costs are based on the large number of eyeballs reached, which is why TV advertising is expensive.
Digital new media is designed around silos of interest. Instead of a single brand message for mass audiences (i.e. Coke Is The One), as with traditional media, digital media messages are tailored to specific groups or individuals (i.e. Share a Coke with Cathy). Digital media is less expensive than traditional media, making it attractive to budget-conscious marketers.
Search engines (i.e. Google) and social media platforms (i.e. Facebook) not only reach specific target audiences, but also tracks them, giving marketers the ability to test and refine their sales messaging almost in real time. This gives digital marketing a more scalable return on investment (ROI) than traditional media.
Types of Digital Media and What They Do.
The key component in the brave new world of digital marketing is your website – and it had better be good one too, because all of your digital marketing is going to drive your customers to it. Make sure you have a responsive website that works across multiple platforms and devices. Mobile devices, such as smartphones and tablets, require design specifications that are different from your desktop computer’s browser. Websites should be designed with these differences in mind so your website can be easily viewed on any device.
Once your website is launched, you’re ready to take the plunge into web related marketing. Here are the major digital marketing tools to consider implementing:
