Self-drawing animation, also known as stroke-path animation, is like a motion design superpower 🦸 allowing you to create intricate self-drawing and self-erasing effects.
Rooted in line art, this sketch-like effect is perfect for creating self-drawing characters, landing page scrolly-telling illustrations, wordmarks, and even backgrounds that look as if they’re being hand-drawn in real time!
3. Morphing Animation Effects
Morphing animation effects can fine-tune your transition game, even when it comes to effervescent liquid animation and other high-speed motion graphics. Morphing anything, from basic shapes to intricate logos and characters, makes room for a limitless streak of twists and turns in your visual storytelling. Get your viewers entranced – trying to figure out how the transitions blend together so seamlessly!
4. Animated Logos
Logo animations, or any motion graphic featuring your logotype, logomark, or loveable mascot, are phenomenal branding assets.
You can rely on them to push your brand identity to the forefront of a customer’s memory – especially when using the same animated logos across all your digital channels. A lasting impression is only one of the advantages of a logo animation!
5. Animated Icons
Animated icons are an intuitive UX improvement tool that goes hand in hand with the design world’s soft spot for interactive UI design. Interactive icon animations (triggered on click/hover) are the type of subtle details that facilitate usability, accessibility, and user engagement.
They masterfully mimic the feel of a two-way conversation between the customer and your brand, without impeding peak page performance.
6. Microinteractions | UI Animation Examples
Micro-animations fit the bill for a design style that focuses on meeting the needs and wants of an intuitive customer journey. From animated navigation bars to interactive sign-up forms, and thoughtfully designed CTA buttons that users can’t ignore – UI animations are a contributing factor to digital interfaces that communicate information more effectively (and cooler!).
7. Character Website Animations
Animated characters are your golden ticket to making a company feel more relatable to its audience, humanizing the brand’s voice and online presence with ease. Turn basic shapes into a likable animated character that mirrors human-like movements. Humans are naturally drawn to, and are extremely likely to connect with, anything that mimics them visually and behaviorally. Don’t sleep on storytelling with character animations!
8. Faux 3D Animation Effects
3D-like animation effects are the drizzles of depth, dimensionality, and immersion that you can attribute to flat design, with the help of motion graphics. Layering, simulating perspective (with transformations such as: scaling, skewing, rotating, etc.), and other similar techniques can help you create the illusion of 3D spatial relationships in a 2D environment.
Scrolling effects are remarkable user experience upgrading tools, putting unparalleled visual interest at the disposal of web designers. Carousel effects, horizontal scroll snapping, satisfying background transitions, revealing animations, and the ol’ classic parallax scrolling – can all help you guide users’ focus effectively. The sense of anticipation that stems from using vertical and horizontal scrolling effects combined is unmatched!
Mixed media website animations, popular among Gen Z, combine photography with vector graphics, bringing forth a new dimension of creativity. Pairing the predominant 2D sketch-like aesthetic with text, grainy textures, and other Gen Z design gems, results in captivating 😍 web animations every time!
11. Liquid Motion Effects
Liquid motion design effects are a sub-genre of organic animations, entailing the use of splashy, flowing, and smooth movements, often masking transitions. These entrancing effects can take the shape of morphing shapes, liquid text animation effects, gradient color transitions, or ripple effects. Liquid animations can make the user interface feel even more spellbinding when you add interactivity into the mix!
12. Animated Gradient Effects
Gradient effects, or animated color transitions, have the potential to define and influence the mood of your web designs and the tone of your copy, through motion alone. Animated gradients are also much more likely to rise up in a viewer’s attention hierarchy, giving you the power to shift focus to any element you desire.
13. Isometric Animation Effects
Isometric animated effects are a playful take on perspective, using 2D animation to create 3D-like optics. As a rule of thumb, to achieve a clear and realistic isometric angle for your web animations, there needs to be a 120º angle between the x, y, and z axes, and you should avoid converging lines. How creatively you choose to ditch flat design for more dimensionality is entirely up to you!
14. Background Website Animations
Background web animations may not be on par with scrolling effects in terms of captivating movement, but they are an atmospheric step up, nonetheless. Designing background animations that help introduce users to a brand’s main value proposition, and that lay the groundwork for peak visual interest is the way to go!