Strawberry (formerly known as Nordic Choice Hotels) has brought back its “hotel pass” concept for the summer of 2024. While this is definitely a niche offer, there’s significant value to be had for the right kind of traveler (thanks to YHBU for flagging this).
Strawberry selling 5-10 night passes at a discount
Strawberry (which has around 240 properties in Scandinavia and the Baltics) is offering a promotion whereby you can book stay packages at a discount:
- You can buy five nights for €495, which comes out to €99 per night
- You can buy 10 nights for €890, which comes out to €89 per night
Here are the basic details and restrictions:
- This is valid for stays between June 20 and August 18, 2024
- Once you purchase this offer, you will receive an email with links to book your stays; the five night package can be redeemed through this link, while the 10 night package can be redeemed through this link
- At most two guests can stay in the room, and the primary guest has to be the person who bought the pass
- Breakfast is included with this pass, except at Comfort Hotel Xpress, where it has to be purchased
- You can stay in a particular hotel for as many nights as you want, so you could use the entire pass across one or multiple stays
- You can find the list of eligible hotels here
- You can be rewarded for these stays — you will earn one qualifying night for every night stayed, as well as one bonus point per krona (SEK/NOK/DKK) or 10 bonus points per euro; however, other member benefits aren’t included with this offer
Is this Strawberry hotel pass a good deal?
Admittedly this promotion has been devalued a bit over time. Back in the day, you could buy an unlimited hotel pass, where you could stay as many nights over summer as you wanted. Then last summer we saw an opportunity to buy nights for as little as €85 per night. Now we’re seeing free nights priced in the range of €89-99 per night.
Even as the value proposition has worsened, I do think for the right type of consumer there’s value to this deal:
- Northern Europe isn’t cheap, and there are plenty of Strawberry properties that retail for over $200 per night
- This gives you a lot of flexibility, since you can split up your stays however you’d like
- The catch is that the list of eligible properties is rather limited, so you’ll want to make sure the list of eligible properties matches up with your travel plans
Bottom line
Strawberry (formerly Nordic Choice Hotels) has brought back its promotion offering a certain number of nights in a hotel over summer for a reduced rate. You can purchase packages of five or 10 nights, and pay an average of anywhere from €89-99 per night
If you’re planning to head to Northern Europe this summer and could see yourself staying at one of these hotels, then this promotion could represent an excellent deal. This is definitely niche in terms of the portfolio of hotels and geography, but for the right person, this is an amazing opportunity.
Anyone plan to take advantage of this Strawberry promotion?
