Your Personal Brand Needs a Refresh. Here’s Where to Start.

In a fast-changing world, it requires both a strategy and disciplined execution to stand out and remain relevant. And since your own career interests, goals, and objectives are likely changing more rapidly than ever, don’t assume that your internal state of mind is reflected in your public brand. Indeed, there’s often a lag between our self-perception and how others view us, and we have to consciously focus on closing that gap to achieve the brand or reputation we seek. The authors present four key steps to consider to ensure you’re offered relevant opportunities and can deploy your full talents.