In this exclusive interview, with House of Yanos, we sit down with pioneers and enthusiasts to unravel the untold stories of Amapiano’s journey through the second cities. From the rhythmic streets to the pulsating nightlife, we explore how these locales, influenced by the global connectivity facilitated by transit cities like Dubai, have become fertile grounds for the genre to flourish.
How did House of Yanos start?
House of Yanos was initially crafted as a dedicated space to centre the pan-African sound, ensuring it remained untouched by gentrification, allowing the rich sounds of Africa to be fully appreciated. Moreover, it aims to highlight various elements such as food, design, and entertainment that synergize harmoniously to craft celebratory experiences.
Would you say COVID-19 impacted the growth of the platforms?
We agree! It offered us a chance to concentrate, realign our focus, and establish a clear objective to carve a space for ourselves despite previously closed doors.
How have second cities like Dubai embraced the Amapiano genre, and what unique contributions have they made to its growth?
The genre has experienced rapid growth, largely due to its online discovery in this internet-driven era. It’s thrilling to see newcomers exploring our Afrocentric and inclusive event, where we introduce them to various sounds like Afrobeats, Afro House, Gqom, and many more. Consequently, this surge has increased the demand for emerging artists to secure international bookings and propel their careers globally.
Are there specific artists or local influencers in these second cities who have played a significant role in popularizing Amapiano as well as HOY?
The majority of DJs in our Sound System collective have been championing this sound since 2018/19, before it gained widespread popularity. Among those we confidently vouch for are Obeekhay, Capitano GB, Cboy, and Maro.
What challenges and opportunities has the Amapiano scene faced in these locations compared to major urban centres?
We believe in the importance of creative freedom for our vision, fostering spaces where we can express ourselves without facing negative generalizations or stereotypes associated with people of colour.
Can you share any notable events or festivals in Dubai that significantly affected your growth?
Our inaugural event, The Family Meeting, held in the P7 Arena parking lot, stands out as a pivotal moment. It signalled a collective call to everyone who has been part of our journey, marking our reinvention with a renewed purpose following the COVID hiatus. The sold-out Uncle Waffles show with 1300 people. The nod from SOLE DXB, XP Music Saudi Arabia, BOXOUT FM India and of course opening for notable artists like Asake, Oman Lay and Rema at Coca-Cola Arena.
How has the local culture and lifestyle influenced the evolution of Amapiano music in these areas?
It has instilled in us a profound sense of patience in our curation, recognizing our role in educating others about music and our culture. Engaging with music online versus experiencing it firsthand are vastly different encounters.
What does the future look like for HOY?
The future of House Of Yanos will continue to break barriers and create safe spaces for people of colour to enjoy their music unapologetically and open to the rest of the world to experience it.
