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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
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Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the ...

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Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
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Let’s skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and ...

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AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles
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I’m not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty, graced my ...

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Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition
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Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is ...

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Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition
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Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is ...

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CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say
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Here’s the scoop: the digital sky is allegedly falling, or at least that’s the drama unfolding according to some Chicken Little-esque narratives on ...

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Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age
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https://www.youtube.com/watch?v=thFi6GYWJY8 Let’s get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one ...

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