In a move that might not set the world on fire but will certainly simmer some interest in the pots of privacy enthusiasts and ad tech aficionados alike, ...

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the ...

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches ...

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry as notorious for its ...

Let’s skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and ...

Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust. This tale is as ...

Disney Advertising’s latest move isn’t just a step forward; it’s a full-on power walk into the future of ad tech, leaving competitors in the dust with ...

So, NBCUniversal has decided it’s time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming TV and video ...

So, NBCUniversal has decided it’s time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming TV and video ...

I’m not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty, graced my ...