Specials
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Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”
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Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed to make the whole system ...

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From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down
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Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to ...

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Confessions of a Digital Maverick: Dominick Miserandino Unplugged
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Dominick Miserandino, a name synonymous with digital strategy, is the guy you want on your side when navigating the ever-shifting sands of the ...

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Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
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Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the latest ...

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
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Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the ...

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Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
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Let’s skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and ...

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AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles
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I’m not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty, graced my ...

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Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition
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Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is ...

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Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition
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Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is ...

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CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say
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Here’s the scoop: the digital sky is allegedly falling, or at least that’s the drama unfolding according to some Chicken Little-esque narratives on ...

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Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age
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https://www.youtube.com/watch?v=thFi6GYWJY8 Let’s get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one ...

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