Marketing Madness
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From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down
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Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to ...

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Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
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Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the latest ...

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The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String
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In a move that might not set the world on fire but will certainly simmer some interest in the pots of privacy enthusiasts and ad tech aficionados alike, ...

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
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Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the ...

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Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
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Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches ...

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Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
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Let’s skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and ...

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Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die
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Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust. This tale is as ...

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From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over
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Disney Advertising’s latest move isn’t just a step forward; it’s a full-on power walk into the future of ad tech, leaving competitors in the dust with ...

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Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition
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Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is ...

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Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition
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Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is ...

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Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy
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Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away from plummeting ...

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Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy
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Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away from plummeting ...

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