Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the latest ...
Pesach Lattin
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the ...
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches ...
Disney Advertising’s latest move isn’t just a step forward; it’s a full-on power walk into the future of ad tech, leaving competitors in the dust with ...
So, NBCUniversal has decided it’s time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming TV and video ...
So, NBCUniversal has decided it’s time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming TV and video ...
Here’s the scoop: the digital sky is allegedly falling, or at least that’s the drama unfolding according to some Chicken Little-esque narratives on ...
https://www.youtube.com/watch?v=thFi6GYWJY8 Let’s get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one ...