While the situation remains fluid, the possibility of a major platform like Tik Tok disappearing has Affiliates and Affiliate Managers scrambling to ...

‘No-Brainer’ Geo-targeting ads is a ‘no-brainer' for search marketers. It makes sense to tailor your ad copy, offer, ...

Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the ...

SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious ...

We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how ...

The Search Monitor is a powerful set of tools that empowers even the largest brands to stop trademark abuse in online ...

Branded pay-per-click ad campaigns—in which you bid on your own brand keywords—are the cost-effective means of driving sales and ...

Lesson 1 | Brand Protection Crash Course Unless you are entirely new to PPC, getting the significant gains we once saw is tough. PPC ...

As an Affiliate Program Manager, your primary objective is to drive revenue and maximise profitability, while fostering mutually beneficial partnerships ...

When it comes to trademarks, there are three types of uses that brand owners need to watch out for on paid search: Keyword Sponsors. This is when an ...

Affiliate compliance begins with a well-crafted and well-thought-out affiliate agreement. This is not legal advice and is intended as ...

Yes, your affiliates are your partners in marketing. However, they will bend your program rules if it makes an extra buck. In ...