When it comes to trademarks, there are three types of uses that brand owners need to watch out for on paid search:
- Keyword Sponsors. This is when an unauthorized affiliate sponsors your brand as a keyword so that the affiliate’s ads appear when a user searches for your name or products.
- Ad Copy Use. This is when an unauthorized affiliate uses your brand within ad copy text.
- Display URL Use. This is when an unauthorized affiliate uses your brand as part of its display URL.
The post Guide to Search Engine Trademark Policies appeared first on The Search Monitor.
