accountants
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How can I use social media to promote my accountancy practice?
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There are two types of accountants who use social media and Linkedin:Those who have learned what works FOR THEM, andThose who have bought into the hype and ...

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Cracking the code: Winning over genuine prospects for your practice
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One thing that remains as challenging for accountants today as it was when I was in practice is that of converting prospects into valued clients. It’s not ...

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A personalised approach to hybrid working
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This latest podcast episode of Fiscal Therapy features Damien Gooden, Group CEO at HR Central, and focuses on the topic of attracting and ...

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The Future of Accountancy: The importance of ‘Soft Skills’ in the age of AI
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Accountants, bookkeepers and tax advisers study for years to qualify in their chosen profession. You build up crucial technical skills and knowledge and, ...

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To verify or NOT to verify on Linkedin? That is the question
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Early in 2023 Linkedin started encouraging users to ”Verify now’. The message appears in a box alongside your name at the top of your profile.If you ...

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Data analytics & accountants – Accounting INDEX AI
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The Data-analytics ecosystem is expanding exponentially amid Technological advancements in the form of AI-Artificial Intelligence, IoT- ...

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Redefining Competition: Why Your Peers Aren’t Your Biggest Threat
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Have you ever wondered why you worry about the competition? Those rival accountants, service providers, bookkeepers, tax advisors, financial advisors, ...

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“What do you do?” – How to avoid giving a boring reply
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Do you ever struggle to make a lasting impression beyond the generic label of being ‘just another accountant’?We’ve all been there. We’ve seen people’s eyes ...

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Accounting Business Expo: Content, coffee and connection
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MYOB was delighted to be the major sponsor of the Accounting Business Expo, which took place earlier this week in Melbourne at the Melbourne ...

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3 ways to increase the perceived value of your services
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I hope you would agree that clients choose you as their accountant because they believe that your services will be of more value to them than those of a ...

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Transitioning from compliance work and rediscovering your purpose
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What is the real reason you are in practice as an accountant? You won’t be alone if you struggle to answer this.What is the first thing that comes to mind ...

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Your key tax dates for end of financial year and beyond
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The end of the financial year is a time when there are many competing priorities. There are many key dates that business owners need to ...

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