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AI-Powered Amazon AR View: A New Frontier
Three years later came the Room Decorator. Now called the View in Your Room feature, it lets buyers coordinate the décor of an entire room using furniture, wall art, ornaments, and other furnishings rendered at scale. The results can be saved, shared, and- most importantly- purchased on Amazon.
Fast-forward to 2022, and shoppers can see how some shades and shoes would look on them before buying them on Amazon. With the Virtual Try-On Eyewear and Shoes tool, they can move their heads and feet around to check an item from every angle, swap colors in real time, or share on their socials.
