Focus on Your Expertise
As a brand or manufacturer, it is vitally important that you understand what you are best at in your business. As a brand, some core competencies can include customer service, developing new products, or brand recognition. A few core competencies for a manufacturer can be efficient production of your product, buying power, or quality in manufacturing. Focusing on your expertise and allocating resources to these skills will drive improvements to what actually differentiates you as a company. If you allocate limited resources (time, people, money) on areas of your business that do not drive incremental value or align with your vision will frustrate, distract, and cost you time and money that could be spent on what you are great at. A key component here is that a brand or manufacturer’s core competency is likely NOT selling on Amazon. The next section will outline how the core competency of an Amazon Marketing agency IS selling on Amazon.
Value of an Amazon Marketing Agency
An Amazon management, marketing, and advertising agency (like Goat Consulting), the business we are in is selling on Amazon. Selling your products on a new marketplace like Amazon can be difficult and confusing. Every online marketplace has a unique interface dashboard, product listing requirements and uploading process, reporting tools, compliance requirements, and advertising tools. On top of these complexities, the competition for selling is fierce and you need to be taking advantage of all the marketing and advertising tools in order to compete relative to other sellers and products. All of these tools and offerings are continuing to update and change and require attention to keep your Amazon store up to date. This is where an Amazon management, marketing, and advertising agency can be that partner for you and focus on the key areas of account strategy, merchandising, product ID, fulfillment, policy compliance, brand registry, advertising, and reporting. Hiring an employee to service this will either be expensive, or you will not have the understanding to train an employee. Hiring an outside agency also allows for flexibility with hiring/letting go as they are an independent contractor vs an internal employee. If Malcolm Gladwell’s 10,000 hour rule to be an expert in a subject, why would you start back on hour 1 learning how to sell on Amazon?
Frequently Asked Questions about Hiring an Amazon Markeing Agency
Why not hire my own Amazon Expert?
Hiring can be expensive and time-consuming. Also hiring someone full time can cost more after healthcare and benefits are added in. Lastly, it would be almost impossible to have the experience that our team has acquired over the last 8 years.
Is it easy to train an Amazon manager?
It can be difficult to train an Amazon manager since you first need to have Amazon expertise to show them how to launch, protect, and grow your brand on Amazon. Also, they will have to become an expert on your specific business which can be difficult to manage, while also learning the ropes within Amazon’s marketplace
Can Amazon run on autopilot once set up by an expert?
No, Amazon is a constantly changing platform that requires daily attention. There are always new certifications needed, new advertising campaign types invented, and new experiments to run so that you always stay on top of the Amazon search rankings.
How do I hire the best Amazon marketing Agency?
This can be difficult because best Amazon marketing agency can be something different to every company. Make sure that you have set goals you would like to accomplish and that the agenci’s services align with those goals. From there, ask for references to prove that they have a winning track record of making their clients happy.
Accomplish Your Goals on Amazon with Goat Consulting
Goat Consulting has found mutually beneficial success with brand and manufacturing clients being a 3rd-party outsourced management, marketing, and advertising agency. We would love to assist you today in establishing, protecting, and growing your brand on Amazon. If you need any help with selling on Amazon, please contact us below.
