TikTok Lite: EU demands answers on money-for-views version


Under the Task & Rewards feature, users can earn coins for “tasks” such as watching, liking or sharing videos.

According to TikTok, the maximum daily screen time eligible for rewards is one hour, while users will not be able to earn more than about €1 (£0.85) per day.

Users will also have to prove they are over 18 years old in order to earn rewards.

According to French newspaper Le Monde, external, which has tested the feature, users can only earn rewards on videos suggested by their algorithmic feeds and not videos which they search for specifically.

“The users have no choice,” the newspaper says. “Only viewing content proposed by the application is rewarded.”

The report also compared the feature to a video game, “showering its players with rewards according to their activity to keep them coming back.”

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