[ BDSN ] 😿 Bad Kitty

🌎 STATS YOU SHOULD KNOW

A Utah couple accidentally shipped their cat, Galena, in an Amazon return package. The couple noticed their cat had gone missing on April 10.

It arrived safely 6 days later, hundreds of miles away after six days without food or water.

An Amazon warehouse worker found the cat sealed in a box alongside five pairs of steel-toed work boots. Amazon took the cat to a veterinarian who scanned her microchip to find the owner.

A good succinct summary from Jordan Pine at the SciMark Report:

In a 2022 study, researchers sold coffee to college students. They priced the small coffee at $0.95 and the large one at $1.20.

With this pricing structure, 28.95% of customers were willing to upgrade from the small one to the larger one.

Then, they increased both prices by $0.05. They sold the small coffee for $1.00 and the large one for $1.25. In this case, 55.56% of buyers were willing to upgrade.

That’s almost double the conversion rate on the upgrade.

And the reason is, once you go above the round number, upgrading feels cheaper.

So if you’re currently pricing something at $49.99 and want to increase the take rate of your upgraded version, test a $50 or $51 price for the basic product, and see if more people pick the upgrade at the higher price.

The study can be found here.

Check out this nifty way from Neha Buchar of Atom11 to automatically scrape organic search results on Amazon for keywords to use for keyword cannibalization or ranking campaigns (she will be on the AM/PM Podcast on May 9 talking more cool PPC and keyword strategies too)!

Barcode Lookup gives you product information, photos and store pricing for millions of items worldwide (more than 1,059,243,448). All you need to do is type in any item’s barcode number or enter a search term.

Its huge database of barcodes is sourced from thousands of manufacturers, distributors and retailers around the globe, then uses proprietary technology to filter, organize and format the data and present it to you in a clear, easy-to-read format.

“Winner Sells All” by Jason Del Rey explores the intense rivalry between Amazon and Walmart as they vie to dominate the retail industry. Initially operating in distinct domains—Walmart in brick-and-mortar and Amazon online—their paths crossed in 2016 when Walmart expanded into e-commerce and Amazon into physical stores.

This fierce competition has not only transformed retail but also raised concerns about its impact on consumers, small businesses, and workers. The book delves into the strategies of these retail giants, the economic stakes involved, and the potential long-term effects on society.

“The Everything War” is a critical exposé by a seasoned Wall Street Journal reporter on Amazon’s aggressive expansion and strategic maneuvers aimed at achieving market dominance.

The book traces Amazon’s journey from a customer-centric online retailer to a global powerhouse, accused of monopolistic practices akin to those of Standard Oil in its heyday. Lina Khan’s 2017 paper, which labeled Amazon a monopoly, sparked significant legal and regulatory attention, culminating in a major FTC antitrust lawsuit in 2023.

Through extensive interviews with Amazon executives, competitors, and dependent small businesses, the author unveils Amazon’s practices of using its platform to undercut competitors, avoiding taxes, and exploit its dominant position in various industries, from retail to cloud computing.

Maximize your Amazon selling potential with VOC Review Analysis! This powerful tool dives deep into your customer reviews, providing you with critical insights to enhance your product strategy and customer satisfaction.

With VOC Review Analysis, you can:

• Pinpoint Key Feedback: Quickly identify what’s driving both positive and negative reviews, and adjust your offerings accordingly.

• Understand Your Customers: Gain a deeper understanding of your customer avatar by analyzing the sentiment and content of their feedback.

• Monitor Compliance: Easily spot reviews that violate Amazon’s policies, enabling you to take swift action and maintain your product’s integrity.

• Analyze thousands of recent and historic reviews

By joining the AI webinar hosted by Norm & Kevin on May 1st or by watching the replay, you will be gifted access to the team plan of this software, a value worth over $299. Act NOW, expires May 7th

Last week CryptoPunk #635 sold for 4,000 ETH ($12.41 million), the sixth-most expensive ever (and third-most expensive one to happen in 2024).