Adobe’s new Firefly Image 3 adds genAI features to Photoshop – Computerworld

“Firefly Image 3 is a considerable level up from the already high-performing Firefly Image 2 model,” said Matt Arcaro, IDC research director for computer vision and AI, with notable improvements to image quality and coherence with user prompts. 

Firefly Image 3 also gives users greater control over images produce by the AI model, said Liz Miller, vice president and principal analyst at Constellation Research. “If Firefly Image 1 and 2 focused on the ability to generate, Firefly Image 3 is about focusing and controlling generative AI models to extract the idea in a creator’s mind onto the initial canvas,” she said.

Adobe is one of numerous tech firms that offer genAI image models, including  Canva, Midjourney, OpenAI, Stability AI, and others. IDC predicts that global spending on genAI tools (including software and infrastructure) will reach $143 billion in 2027, up from $16 billion in 2023.