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Whether you are a new property manager or you’ve been in the industry for a long time, marketing is an essential element of running a successful accommodation business. With so many responsibilities to juggle however, property marketing can sometimes be put in the ‘too hard’ basket. The team at HiRUM are here to help! If you are looking to increase bookings, stand out from the competition and create loyal customers, we’ve picked 5 essential property management marketing strategies you need to use to attract new guests and keep them coming back.
Great website
When it comes to property marketing, a great website has got to be top of the list! With the vast majority of travellers doing their research online, your website offers the best opportunity to make a great first impression. Not only that but a well-designed website with a built-in booking engine is going to maximise the opportunity to encourage guests to book direct with you. Make sure that your website is device-responsive, meaning it can be viewed on any type of device from desktop to mobile. It should also be easy for users to navigate and easy for you to edit and maintain. The good news is you don’t have to spend a fortune to achieve this.
Content marketing
Content marketing basically means selling yourself by providing useful content to your potential customers. When it comes to property marketing strategies, content marketing is a really useful strategy to incorporate into your plan. To really stand out from the competition, let your potential guests see how much knowledge you have that will help them to get the most out of their stay. You could use your new website to post useful articles for travellers. Whether it’s highlighting the top 5 things to do in your area or the best local restaurants, this is a great way to really add value for a potential guest and could go a long way to persuading them to book with you.
Social Media
Getting social is another essential property management marketing strategy! Your potential guests have now come to expect that properties will have a presence on the main social media platforms. When it comes to social media for property management, Facebook and Instagram are the perfect platforms to showcase your property and engage with travellers who are interested in staying with you. This is also a great way to share the articles you have created on your website, to showcase great photos of your property and to engage directly with your guests, answering questions about the location and local amenities. Social media reviews are also really well-regarded by both potential guests and by Google, helping give your business additional credibility.
Email Marketing
Capturing people’s email addresses when they make an enquiry or once they’ve booked or stayed with you, gives you a great opportunity to keep marketing to them. That’s why email is such a vital property marketing strategy. It’s important that you have their permission to do this but utilising a system with inbuilt communication tools, like HiRUM’s PMS, is a neat, easy way to send professional automated emails to your guests pre and post-stay, maximising communication and increasing revenue opportunities with tours, activities and future stay promotions.
Google My Business
Creating and maintaining a Google My Business profile is an important aspect of property marketing. It enables your property to appear in Google search results and on Google maps when people do local searches. You can post updates, create and promote events, add lots of photos and add links to your website on your GMB profile. It’s also where you can collect and respond to Google reviews.
It’s also really important to manage your online reputation so if you do get Google or Facebook reviews for your property, whether they be positive or negative, it’s important to respond to them as it demonstrates that you care what your guests think.
Essential Property Management Tools At Your Fingertips
The great news for property managers is that HiRUM has teamed up with Y My Agency to create tailored property marketing strategy packages. This service is EXCLUSIVE to HiRUM clients!
Other articles of interest:
5 Marketing Strategies to Help Your Property Stand Out from The Crowd
Accommodation Marketing: Tips For Increasing Your Bottom Line
On Site Residential Property Management: Tips To Keep Your Letting Pool
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