How to Increase Product Listing Rank in Amazon India? – Barrel13
Amazon is the most profitable platform for sellers all across India. However due to the constant & intense competition, just listing your products would not be enough & you have to constantly make an effort to increase your Product Listing Rank. Mentioned below are some points which will help you in improving your Product Ranking on Amazon India.
Five Points to Increase your Amazon Product Listing Rank
- Set Competitive Prices
Product pricing is a very important factor as Amazon focuses mostly on this aspect while providing the Buy Box, which directly impacts your Product Listing Rank. Try to set competitive prices for your product, which doesn’t mean providing lower prices but giving the best offer to customers. The next point will help you in achieving this goal.
- Use an Amazon Product Research Tool
Continuing from the previous point, using an Amazon Product Research Tool like Barrel13 helps you in setting competitive prices, as the tool allows you to compare all the sales-related metrics of your Amazon India competitor, which provides you a good idea of selling on Amazon marketplace & consequently helps you in increasing your Product Ranking.
- Manage a Positive Selling History
It is a known fact to all the Amazon India sellers that your selling history not only influences your chances of winning the Buy Box, it also negatively affects your Product Listing Rank. For maintaining a good selling history & improving product rank, take care of the following:
- Promptly respond to & resolve consumer grievances.
- Provide Fast shipping to consumers.
- Manage your inventory properly.
- Keep your Order Defect Rate below 1%.
- Keep Your Listings Thorough & Accurate
Every Amazon seller should know that as far as product rank & sales are concerned, the listings having the most accurate & complete information have an edge over others. Always take your time creating your product listings and include maximum details about your product. You can also use deep categorization, which means categorizing your product in a more specific category & not under a broader division (such as listing under Mobile & Accessories and not under Electronics).
- Offer Prime Service – One Day/Two Day Delivery
Offering Prime service to your Amazon India customers helps in greater visibility & increased sales. As most users don’t prefer non-prime items & filter their search accordingly, therefore providing prime service helps in your listing gaining higher ranking & generating increased revenues.
Achieving & increasing a higher product ranking requires a long-term plan & adherence to Amazon India rules & regulations. The aforementioned points, if followed well, will surely boost your Product visibility & sales, thereby increasing your Product Listing Rank.
