(Photo Courtesy: Hindustan Times)
In the annals of Indian broadcasting, few names evoke as much reverence and nostalgia as Ameen Sayani. With his distinctive baritone voice and charismatic on-air presence, Sayani became an iconic figure in the realm of radio, shaping the way millions of Indians experienced music and entertainment for over six decades. His contributions to the field are not just limited to his role as a radio announcer but also as a pioneer who transformed the medium, leaving an indelible mark on the cultural landscape of the nation.
Born on December 16, 1932, in Mumbai, Ameen Sayani’s journey in broadcasting began in the early 1950s when he joined Radio Ceylon, then one of the most popular radio stations in South Asia. It was here that Sayani’s career took flight, as he honed his skills as a radio presenter and developed his trademark style characterized by warmth, wit, and a deep understanding of his audience. His breakthrough came with the immensely popular program “Binaca Geetmala,” which he began hosting in 1952.
“Binaca Geetmala” became a cultural phenomenon, captivating listeners across the Indian subcontinent with its countdown of the week’s top film songs. Sayani’s captivating narration, peppered with anecdotes and trivia about the songs and the artists, turned the show into a must-listen for music lovers of all ages. His catchphrase “Behno aur bhaiyon” (“Sisters and brothers”) became iconic, setting the stage for a musical journey that transcended geographical boundaries. The program’s popularity endured for decades, making Sayani a household name and solidifying his status as the voice of Indian radio.
Sayani’s influence extended beyond just entertainment. He used his platform to address social issues and promote causes close to his heart. His iconic sign-off, “Yeh hai Ameen Sayani, mitron,” became synonymous with his persona and left a lasting impression on his listeners. Sayani’s ability to connect with his audience on a personal level, despite the limitations of the medium, was a testament to his unparalleled skill as a broadcaster.
Over the years, Sayani’s illustrious career saw him receive numerous accolades and awards, including the Padma Shri, one of India’s highest civilian honors, in recognition of his contributions to the field of broadcasting. Despite the advent of television and the internet, Sayani remained a stalwart of the radio industry, continuing to host programs and engage audiences well into his later years.
His legendary voice will continue to evoke fond memories of a bygone era, and his influence on Indian radio will remain unparalleled. For generations of Indians, Ameen Sayani will always be more than just a radio announcer; he will be remembered as a cultural icon whose impact transcended the airwaves.
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