5 Ways to Differentiate Your Product on Amazon FBA and Get More Sales

There are mainly two ways to find market gaps. The first way is a self-exploration process where you look into your own everyday life to see if any products are unsatisfactory and you wish to see be improved (e.g the air coming out of the hairdryer is too hot and you wish you could adjust the temperature of the air). Putting yourself in the consumer’s shoes to understand the root of the problem will also give you an edge to market the product and convey pain points more clearly to your consumers. 

The second way is by analyzing your competitor’s product reviews to not only determine what consumers love about the product but more importantly, what improvements they want to see. Usually, the most informative reviews come from product listings that have two, three, or four-star ratings. More specifically, these reviews tend to have a good balance between die-hard product evangelists and critics that demand more from the product (which suggests room for improvement). This will allow you to gauge the satisfaction of the current products available in the market within your chosen category, help you identify recurring frustrations and complaints of buyers, and turn them into your secret weapon.

Some questions you can use to evaluate reviews are: Is the quality of the product lackluster? Do consumers wish the product was made with a more sturdy material? Was there a lack of options in terms of colors offered? 

Each of these complaints and concerns put forward by consumers is an opportunity for you to work closely with your manufacturers to level up the products and create something consumers will become more satisfied with. The beauty of this tactic is that dissatisfied customers will often propose a solution to their problem. This makes your life easier as a seller. All you have to do is determine the feasibility of the change that you plan to make on a product, ensure that with the improved version margins are still competitive among that category, and bring the product to life.