When aesthetician Kimberly Currie started her brand, Wanderluxe Beauty, her vision was refreshingly straightforward.
“I wanted to shift the beauty industry by creating high-quality, on-the-go beauty products that surpass anything available in a bottle,” recalls Currie. “We recognized a gap in the market for beauty products that cater to the needs of modern, dynamic women who are always on the move but do not want to compromise on their self-care routines. Throughout the development process, I discovered so many additional benefits, such as the ability to offer concentrated, highly effective ingredients in an economical and eco-friendly format.”
Currie’s “a-ha” moment led to the creation of Wanderluxe and its liquid-free, fully dissolvable “petals” with 100-percent recyclable packaging. “It really is a trusted companion for the modern consumer looking to have it all,” Currie says.
Why Dissolvable Beauty Products?
While the concept may be simple—add water, wait three seconds and apply—the stats surrounding why it’s smart for the industry are pretty outstanding.
“While I don’t have the exact number of skin-care bottles that end up in landfills each year, I can provide some context based on some available data,” Currie shares. “According to Zero Waste Week, more than 120 billion units of packaging are produced every year by the global cosmetics industry. Much of that is not recyclable and ends up in landfills.” This number includes a significant number of skin-care bottles.
Currie also points out that the beauty industry is known for its significant water usage—both in the production of products and in their formulation. “It’s estimated that the beauty and personal care industry uses billions of liters of water annually. A single bottle of shampoo can require up to 1,700 liters of water to produce when considering the entire supply chain, from ingredient cultivation to manufacturing processes.”
Wanderluxe hopes to “completely shift” the industry by offering liquid-free, fully dissolvable products and 100-percent recyclable packaging, Currie explains, noting the additional benefits are vast. “I love the convenience of our product, but it is part of a much broader effort to reduce this environmental impact. By choosing products with eco-friendly packaging and formulations that eliminate water, consumers can help decrease the amount of waste that ends up in landfills and reduce the immediate water footprint.”
The line currently offers impressively active serums, cleansers and moisturizers, and Currie plans to roll out new formulations for body and hair care products. She also hopes other brands recognize her innovation and hop on the trend.
“We are open to exploring partnerships and initiatives that further our mission of providing economical and environmentally conscious beauty options for the modern consumer,” she shares.
