Dr. Lara Devgan Scientific Beauty is entering a bold new chapter. The medical-grade skin-care brand, founded by New York plastic surgeon Dr. Lara Devgan in 2020, is undergoing a major relaunch featuring enhanced formulations, cutting-edge new products and a sustainability-focused packaging overhaul.
“At launch, my goal was to create best-in-class products and put ingredients first,” says Dr. Devgan. “In the past four years, we’ve seen a much greater degree of consumer education around products, a lot of copycat brands, and an emphasis on more important things. So we are diving deeper and better into making every one of our hero products even more superior.”
As promised, the brand has officially reformulated its best-selling products with higher percentages of active ingredients, improved textures and an elevated user experience, along with a rollout of some brand-new products.
What’s New
Among the most exciting upgrades is the reformulation of the brand’s cult-favorite Vitamin C+BE Ferulic Serum ($145), which now boasts an industry-leading 25 percent vitamin C (up from 15 percent), along with increased levels of ferulic acid, vitamin B and vitamin E for maximum antioxidant protection. The brand has also launched a Hyaluronic Niacin Panthenol Serum ($255), designed to simplify multi-step routines by combining hydration, skin-barrier support and antioxidant defense in a single product.
Other standout innovations include the Intensive Pigment Corrector ($245), a first-of-its-kind blend of tranexamic acid, kojic acid, arbutin and vitamin C to “improve hyperpigmentation, freckling and melasma all at once,” says Dr. Devgan; a game-changing Resveratrol Niacinamide Rich Cream ($220) to nourish and restore more mature skin; and an Advanced Lauric Acid Cleanser for deep yet hydrating cleansing.
On the color side, Devgan is debuting Vermilion Lip Plump ($50), a tinted version of the brand’s viral Platinum Lip Plump gloss (more than one million units have been sold). “Think of it as Clinique Black Honey meets Platinum Lip Plump,” Dr. Devgan explains, emphasizing the formula’s nourishing benefits and ability to accentuate your lips’ natural hue. “It makes the lips look like you’ve had a syringe of filler, brings out their natural color, and it has incredible ingredients to lock in moisture.”
Behind the Change
The decision to reformulate was a natural evolution driven by Dr. Devgan’s hands-on experience with her patients. “I see hundreds of patients every month, which allows me to see my practice as a wet lab for my products. Almost all of my patients are using several of the skin-care products, so hearing from them about their experience and noting and photographing their skin changes over time [is invaluable].”
This direct connection to patient feedback has shaped the evolution of her formulations. “It’s not about creating an average product for an average consumer out there; it’s me having to answer to the quality and efficacy of the products at an N Equals One level. I think that’s the magic of being an expert in the field while I’m creating product formulations.”
Beyond reformulations, the brand is expanding its retail footprint, strengthening partnerships with Saks Fifth Avenue, Nordstrom, Revolve, Amazon, Knockout Beauty and more. “We’re trying to be an e-commerce first omnichannel brand. Our e-commerce buyers are the ones that we can niche into the most. We can analyze our own trends and understand what they’re doing, but we also want to be widely available and meet patients and clients where they are.”
The success of her brand isn’t lost on Dr. Devgan. “I never really thought this would get as big as it did,” she reflects. “It was really intended to be a solution only for my in-office patients. We attracted a lot of external interest because the products work. I’ve always wanted to stand on their efficacy and medical-grade nature as our main brand pillar.” And with these reformulations officially hitting shelves, Dr. Devgan is doing just that.
