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Tiffany Bova and Tracy Tutor On Real Estate Success and Being Your Authentic Self

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Real estate can be a tricky industry to launch yourself into so how do you properly navigate through the masses of opinions, negotiations, and risks? 

BigSpeak Exclusive Speaker and Top Real Estate Agent Tracy Tutor explains what it takes to be a success in real estate or any selling industry, along with BigSpeak Exclusive Speaker Tiffani Bova on her podcast What’s Next!

Nurturing and Maintaining Your Relationships

One of the most important components of real estate when first starting is your referral sources and how your clients feel about you when the deal is done. Oftentimes, in the beginning stages of selling in this industry, you won’t have fancy ads on buildings or bus stops, so you will have to fully rely on building relationships and having a good referral network.

Creating a system where you follow up with your clients can make such a difference so you don’t forget about them, and most importantly, they don‘t forget about you. Adding that personal touch through reaching out on your client’s birthday or the anniversary of buying their home will separate you from others when selling properties.

No matter what, getting creative and positive word of mouth will get you far in any industry you work in.

Know the Room You’re Walking Into

Bova and Tutor discuss the difficulties of women not being taken seriously in business industries or being called too egotistical— so how can you prepare yourself before you walk into a room full of opinions? Doing your research. This includes knowing what room you are walking into, who you are meeting, what is going to be the topic of conversation, or checking people’s social media.

Being ahead of the game and taking the necessary steps of preparation before important meetings will exhibit your due diligence to others and they will have no choice but to take you seriously. 

Being Open to Learning and Change

In the real estate and business industry, it’s so easy to get caught up in the success and hustle bustle so that’s why it is so crucial to remain authentic with your clients. Tutor emphasizes the importance of being a chameleon in this business because the more you are willing to adapt and learn from new experiences, the more you can grow, please your clients, and become more successful.

There’s an art to staying authentic to yourself while also being able to shift to different personality types and the mastery of this skill will ultimately open so many more doors for you. 

Furthermore, this skill translates to all areas of your life, not just real estate, so being willing to refine yourself while remaining genuine will only benefit you and your clients’ happiness.

To book Tracy Tutor, Tiffany Bova, or many of our other Business Growth Exclusive Speakers, please contact [email protected].

 

10 Tips to Help You Succeed in Pitching to Your Potential Investors

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If you are an entrepreneur, you need to know the basics of how to pitch your ideas to potential investors. It doesn’t matter if you wish to raise funds or not; having a presentation ready and knowing the basics of how you would present it will help you in your future endeavors.

While most fear this opportunity, you must realize that it also holds power to elevate your businesses, and if a million other entrepreneurs could do it over all these years, you too can ace it. You just need to know the basics, and you’ll get through it with flying colors.

I have jotted down the 10 most important tips that will guide you in your pitch meetings!

1. Ace Your Elevator Speech

Your elevator speech is the first few minutes of your pitch, where you create a first impression that can help you get the investment you are looking for. This speech includes extremely short descriptions of what your company does, its potential customers and the problems you solve for them, market size, and its growth prospects. The more you focus on providing solutions backed by data-driven growth, the more likely you catch the attention of the investors.

Key Tip – Be confident and remember to have a very strong body posture during the entire course of your speech. This will make them believe in your confidence as the owner of a startup that wishes to soar high.

2. Be Data-driven and Data-informed

The most essential feature of any business pitch is the data. Include statistics that can help you prove the profit prospects of your business and can help you gain the investors’ trust in your venture. 

Being data-driven means crafting strategies based on current and past data to make decisions based on what analysis says. However, being data-informed means keeping data alongside but finalizing strategies based on customer information, user research, etc. Having both of these approaches in your pitch can help you prove your point of being extremely well aware, up-to-date, and your ability to make informed and intuitive choices.

3. Research on Your Industry

Researching about the industry you want to embark into is the basic step when you enter an entrepreneurial journey as it helps determine expansion and contraction aspects. However, including extensive research in your pitch about how you would establish yourself in that industry is extremely crucial. 

This helps define possible future innovations, outlining profit and loss figures and creating your unique position in the market.

4. Have a Detailed and Lean Business Plan

If you want to raise a funding of a million dollars, you have to give your investors a detailed, well-researched, and strategic business plan that defines your SWOT (Strength, Weakness, Opportunity and Threat) analysis, competitors, marketing and sale plans, division of funds into various sectors, and much more. This will help you build up their confidence in your startup.

While a detailed business plan is one thing, having a lean plan often comes in handy when your potential pitchers don’t have enough time. Keeping it short, about a page or two will help them understand the foundational pillars that your venture is built upon. 

5. Talk About the Following

Let us understand what needs to be mentioned in your pitch.

A. Financial Needs

Be transparent in your pitch meetings – tell your investors if your company has already received funding; if not, then let them know your source of funding. Speak up for the amount of money that you require and let them know your plans to use those funds.

B. Competitors

Talk about your competitors but only to showcase how your products/services are much better than theirs, what they lack that you provide, and how your business can take over their customers. Your confidence and data will help them understand your potential.

C. Exit Strategy 

Be clear with your exit strategy. If you want to sell your shares, go public with your company or sell them to angel investors. Tell them your plan.

D. Projections and Targets

Keep your projections extremely crisp and brief. You must depict your targets and ways of reaching them quickly.

E. Team

A company is nothing without its team. Talk about the training and skills of your employees, their contribution in your growth, and how you plan to polish and nurture them, in order to make them an asset for the company.

F. Revenue/Business Model

The most important thing that sums up everything else – How do you plan to make money? What is your business or revenue model that will generate income? Be specific about your prices and claim how your market is ready for your arrival.

6. Provide a Problem that Your Company Solves

Every company starts with the aim to provide solutions for problems, and then they generate their earnings from those who buy from them. Well, this is exactly what your investors need to know. What is the problem that you are solving? Is it being solved by your competitors? If yes, how are your solutions different and authentic from others? This emphasis on your desire to provide innumerable solutions is much more impactful than anything else.

Imagine that you have created a business. Who is your target audience? How will you reach your potential customers? Will it be through digital platforms, or do you have other means of marketing?

Explaining this aspect is extremely crucial, but often missing from most pitches. Show your investors how you would convert subscribers into consumers of your services, how your team would reach a customer through marketing, and what it would look like in action.

8. Know the Investors

Before pitching, you must do your homework and research beforehand about the investors. What kind of industries do they invest in? What has been their record of investments? What stage of your business would they be interested in giving you their funds?

Here is some advice from a profound Harvard Business School professor, William Sahlman, “The best venture capitalists become trusted partners and advisors to the founders and team.” Thus, having a deep knowledge about your investors is the key to unlock future developments.

9. Prepare Yourself, then Prepare the Pitch

Your personality is as important as your business idea. What intrigues investors is the way you speak, your confidence, gestures, ability to influence, and your attire. You don’t have to have expensive clothes, but be presentable and tidy in all that you have.

If you want to get through the pitch and grow with the investor, remember that they invest first in the entrepreneur and later in the startup. With your efficiency and thoughtfulness, you can sustain your business with their funds.

10.  Use the Right Template to Present Your Ideas

The most important part of any pitch is the presentation. Not only does it speak for your personal brand, but it also creates the first impression for your company before the investors. Thus, it is extremely crucial to use the right templates with a unique visual appeal to organize, arrange, and present the data. 

Conclusion

While pitches can be extremely stressful, remember that they are huge opportunities that can change the course of your life. Therefore, before any such meetings, remember to build upon your skills, presentations, and do your research. Practice and rehearse by yourself a hundred times until you reach perfection. 

We hope that these tips help you succeed through your pitch meeting!

WHAT Topic To Speak About?

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What Topic?


That question,
WHAT topic should I speak about?” comes up often.

Sometimes, it’s an easy answer:
  • If it’s job-related, the subject matter may have already been chosen by a manager or program director.
    • If that’s the case, have a conversation with them and, together, list bullet points you agree should be covered.
  • Was it solicited by you, the speaker?
    • If so, there were probably several topics the meeting planner could choose from.
      • Hopefully, you’ve sent them “One Sheets.”
        • A “One Sheet” is a PDF you can email with bullet points of information about you and what you speak about.
          • There can be a “Summary One Sheet” or one for each topic. All should contain your contact information.
            A link to some of my “One Sheets” is HERE.
        • Did the organizer contact you after visiting your website or seeing you give a presentation?
          • They may have a subject in mind.
          • They might also be unaware of additional presentations you deliver.
          • One Sheets should be available on your website via a Landing Page that captures names and emails for future marketing.
Another possibility, YOU get to pick the topic.
What’s Your Passion?

Passion
for a topic trumps everything!
  • I’ve seen speakers deliver less than great presentations, but because their passion for the topic was extremely high, the audience loved them and GOT IT! i.e. they understood what the speaker wanted the audience to understand.
    • A great example of Passion is This Video where a fourteen year old testifies against lessening hours at a library in Toronto, Canada.
  • Add knowledge and technique and you will own the audience!
To take advantage of every “Speaking Opportunity,”
have a Signature Presentation in your hip pocket!

We never know when that opportunity will present itself. It could be a last minute cancellation by a scheduled presenter. It might be more time being allocated for speakers or one choosing to lessen their allotted time. Perhaps, the event planner decides to suddenly schedule some breakout sessions.

Always being prepared to deliver a talk should be one of a speaker’s goals.

To be considered for an unexpected Speaking Opportunity,” let the program director and other decision makers know, in advance, you are ready to present should they need to have another speaker. Tell them your topics and be flexible on time for presenting them. Having slide decks on a flash drive and notes with you and conveying that to those in charge will make you the go-to person should a speaker be needed.

Develop and build a Signature Presentation in Modules.

Those modules can be placed into other presentations, making the next one easier to develop.

Example:
“The Fear of Public Speaking” is a module I use in many presentations, including:
NO SWEAT Public Speaking!” – “NO SWEAT Elevator Speech!” – “We’re All Self-Employed!”

Placing that module into other presentations is relatively easy. Also, because about seventy-five percent of the population has this fear, it’s a topic most will be interested in.

Think about your topics, potential audiences, and modifications you can make in content and length.

Always be ready, and, if needed, that presentation will be absolutely, positively, NO SWEAT!

—————————————————————————————————————————————————————————————————————————————

Three ways to keep the attention of your audience.

About the Author
Fred E. Miller is a speaker, an international coach, and the author of the books,
“NO SWEAT Public Speaking!” and
“NO SWEAT Elevator Speech!”

Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.

They do this because they know:
Speaking Opportunities are Business, Career, and Leadership Opportunities.

They also know:
We perceive really great speakers to be Experts. We like to work with Experts.

He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!

Services:

Topics:

Subscribe to my YouTube ChannelPodcast Channel, and connect with me on LinkedIn and Facebook.

My books can be purchased on amazon.com.
NO SWEAT Public Speaking”
NO SWEAT Elevator Speech!”

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How to Create a Good PowerPoint Presentation

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(HINT: It doesn’t start with slides!)

Lots of folks are going to disagree with me about this, but I think PowerPoint (or Keynote, the Mac equivalent) is a wonderful tool for mapping out a presentation. Used correctly, PowerPoint helps you:

  • Capture your ideas,
  • Shuffle them into sections,
  • Flesh them out with (minimal) words and images, and
  • Take charge of the pace of your talk.

These are solid advantages. So…

Why Are Most PowerPoint Presentations So Bad?

I blame it on a misunderstanding of what PowerPoint is.

It should be a tool for organizing your thinking; but to many people, slides are the place where you store everything you know about a topic, in hopes that all of it will somehow make sense later. (I discuss this at more length in Chapter 2 of my public speaking workbook, Speak Like Yourself…No, Really!)

You can’t blame people for this approach, because it’s what they’ve seen their colleagues at work doing.

But the process of creating a good PowerPoint presentation doesn’t begin with slapping data points into slides.

Like everything else in public speaking, it begins with some thinking about what you’re trying to accomplish and what your audience (this particular audience) needs to know.

5 Steps to a Presentation You’ll Be Proud Of

The examples below come from a recent training I did for the Brooklyn Public Library (BPL)’s amazing Business & Career Center staff.

1. Understand Your Goals

Goals that differ, even slightly, are going to lead you to different types of presentations, as these PowerPoint presentation titles show:

  • “Competitive Research” (your goal is to inform the audience about competitive research)
  • “You Can Master Competitive Research” (the goal? to motivate your listeners)
  • “Brooklyn Public Library’s Great Competitive Research Tools” (one of your goals for this talk is to promote the library)
  • “Five Ways to Research Your Competition” (this is a how-to talk; your goal is to show people how to take action)

2. Analyze Your Audience

Ask yourself,

  • Is this audience familiar with my topic?
  • Do they have strong feelings about it?
  • Where do my goals, and theirs, intersect?

3. Find Your Key Message

If you could say only one thing about your topic to this audience, what would it be?

Write down that sentence; it’s your key message.

4. Select Your Sections

Your talk can probably be organized into three sections (sub-topics) that support your key message and help to make your larger point.

If your talk, for example, is about “Five Ways to Research Your Competition,” your sections might be:

  • Why research your competitors?
  • What resources the library offers
  • How to use the five most important research tools

(In this approach to organizing sections, you’re moving from the general to the specific; for lots of other possibilities, see Speak Like Yourself…No, Really!, Chapter 3.)

5. Connect the Dots

Good speeches flow smoothly between ideas, slides, and sections. You want to entice your audience to follow you from the idea you’re currently discussing to the next one.

PowerPoint presentations are great for connecting the dots in this way. Just use this simple trick for creating transitions.

PowerPoint Presentations Don’t Have to Suck

Audiences are eagerly awaiting PowerPoint presentations that are good. And if you follow the five steps described above, your talk will be one of them!

The Ted Lasso Approach to Leadership

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Ted Lasso is a great show. If you haven’t watched it, you have a few days to catch up on this cultural phenomenon before Season 2 comes out on July 23rd! The show isn’t just entertaining and inspiring, it also offers an abundance of life lessons.

Last week, Ben Cohen of the WSJ wrote about how NBA coaches are taking a play out of Ted Lasso’s book and applying it to their own coaching. Quinn Snyder of the Utah Jazz referenced having a short memory like goldfish – a reminder to stay buoyant and optimistic – a key life lesson from the show. They’re going as far as to say it should be mandatory watching for any and all coaches! The premise of the show is how an American football coach comes to England to coach a professional soccer team. He doesn’t know anything about the sport, yet he focuses on culture and getting the best out of his players.

Now, let’s transition to business and the challenges we face:

  • Lead and inspire a diverse team in uncertain times
  • Managing and influencing people that don’t necessarily report to you
  • Moving from organization to organization and to areas of the business you might not have expertise in

Maybe the reason my wife Kelly and I love the show so much, and what resonated through Ben Cohen’s article, is that so much of what we do at Decker revolves around working on getting business leaders to adapt and embrace positivity. Two key characteristics stand out and can be implemented with ease:

  1. Empathy – It might be one of the top 3 words of the pandemic. (Pandemic is one of the other top 3). At Decker, we define empathy as being listener obsessive – you need to put yourself in your listener’s shoes and understand how they think about things – all to have the goal to meet them where they are. This is key to influencing at all levels.  It’s amazing how many of us don’t think about our listeners, and just say what we want to say. To have empathy, we have to adjust to meet people where they are, we have to show care and we have to adapt. It always sticks out to me when I hear the line, “they’re just a good human being” when people describe peers, supervisors, vendors, and partners. This means that person shows empathy and prioritizes connection with their listeners by meeting them where they are. We can do and show that in person, and through any video conferencing. But we have to stay intentional throughout the dozen times a day we speak with different people.
  2. Speak Human – If and when you watch the show, you’ll see how much Ted speaks in SHARPs, a cornerstone of the Decker Methodology. A SHARP (Story, Humor, Analogy, Reference/Quote, Picture) is that one bit of emotion that pushes our listeners over the edge – it makes them willing to act or be influenced. And it works because it makes them ‘feel’ something. I’ve already referenced the goldfish example, but even Lasso’s Q&A pre or post-game pep talk is littered with SHARPs – and they work in motivating his team!  So often, we work with leaders going into a board meeting or high stakes situation, and there is a fear of using a SHARP because they don’t want to come across too light or fluffy. However, because of that emotional tie-in, SHARPs tend to be the points of the message that are most remembered. They pierce through and get the influence you want.

Who wouldn’t want to go into a new company or organization and have an impact? To be able to recognize and pull out the best of the people around you, or who work for you. Ted Lasso shouldn’t just be mandatory watching for coaches, it should be for all of us. Between season 2 of Ted Lasso and the Olympics also starting on July 23rd – I’m not sure I’ll be scheduling many calls that day!

The post The Ted Lasso Approach to Leadership appeared first on Decker Communications.

4 Ways to Inspire Audiences

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How to Master PowerPoint: Key Skills for Inspiring Audiences

Do you know how to use a slide deck to engage listeners? Here are 4 ways to master PowerPoint to inspire audiences. 

A Lesson from the Colosseum

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Colosseum

In June 2021, I took a stroll around Colosseum in Rome, Italy. I was in Rome because I had speaking engagements there and, a few days later, in Turin – my first in-person events in almost a year because of the pandemic.

It was a pleasure to be able to speak with people who were actually in the same room as me! Even though it was a hybrid event, with the majority of participants still online, it was a sign that things are slowly starting to return to some kind of normal.

While at the Colosseum, I imagined all the battles that the gladiators fought there, centuries ago. (Interesting linguistic side note: The word “gladiator” comes from the Latin gladius, which means “sword”. I did not know that before I wrote this post.)

For the gladiators, those battles were a matter of life and death. If things did not go well, it was game over and lights out. There was no “next time”.

It’s not the same with public speaking. If you give enough speeches or presentations, there will be times when things go wrong. But you will live to “fight” another day. Remember that; it’s just a speech or presentation. Learn from your mistakes and get ready for the next time you enter the arena!

I shot a one-minute video in front of the Colosseum (with a little help from Russell Crowe) that captures the above sentiments. Enjoy!

A New Alternative to Slide-deck Preparation

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When I ask people what they do to prepare a speech or presentation, the most common answer is, ‘pull a slide deck together.”  That is mistaking the tools for the house; it’s thinking about the process the wrong way.  A more sophisticated answer talks about storytelling, or a theme, or a series of points that […]

The post A New Alternative to Slide-deck Preparation appeared first on Public Words.

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