Selena Gomez always knows what the world needs. The 32-year-old singer, actress and businesswoman has kept our makeup bags full of weightless complexion products for years, and now, she’s revolutionizing our contour routines with the launch of the new Soft Pinch Liquid Contour, which the Only Murders in the Building Star posed with on Rare Beauty’s most recent Instagram post. Ahead is everything you need to know about the new launch.
Rare Beauty’s Liquid Contour Joins the Soft Pinch Family
In the years since Gomez broke the internet with her Soft Pinch Liquid Blush ($25), few have lived up to the product’s pigment payoff. Starting tomorrow, the formula will traverse into a Soft Pinch Liquid Contour ($28) for creating effortless sculpted looks. Instead of a cakey finish, the Soft Pinch Liquid Contour naturally lifts and compliments one’s facial structure. The skin-like blend provides long-lasting sweat resistance to create a dreamy look while embracing each individual’s uniqueness. In the way of individual uniqueness, the contour product will come in seven shades to suit every skin tone and undertone.
Fellow beauty gurus modeled the different shades that Rare Beauty offers in the Instagram post for the launch. Influencers like Daus Mendoza, Ja’Veonna Gordon, Lisa Joy, Vidya Gopalan, Anastazia Dupee, Melinda Berry and Tatyana Lafata proudly wear the brown, fair and neutral tones, highlighting the different skin types of customers that will soon get their hands on the product. Whether you are trying to hide blemishes, dark circles, redness or aging lines, this contour will be your go-to—available tomorrow at Sephora, Sephora at Kohl’s and RareBeauty.com.
