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2025 seems to be shaping up to be the year of the contour already and the latest brand to chime in is the gorgeous brand from Selena Gomez, Rare. I have all the shades of the new Rare Beauty Soft Pinch Liquid Contour here to show you. If you like the look of it, don’t hang around as it’s selling fast!
What is Rare Beauty Soft Pinch Liquid Contour?
- Weightless, easy-to-blend liquid contour
- Designed to define and enhance your favourite feature
- Airy, blendable texture
- Buildable, streak-free formula
- Blends evenly and seamlessly
- Can be layered under or over makeup
- Uses long-lasting fade-resistant pigments for all-day wear
- Available in 7 shades for a range of skin tones
Rare Beauty Soft Pinch Liquid Contour Shades & Swatches
There are 7 shadow-like shades created for a range of skin tones:
- Gentle – fair (cool taupe)
- Mellow – light (cool brown)
- Solace – medium (cool taupe)
- Serene – medium (brown)
- Tranquil – medium deep (cool brown)
- Peaceful – deep (neutral brown)
- Sublime – deep (cool brown)
Here are the swatches:
How to use it
Dot it or swipe it on using the applicator to any areas of the face that you want to create shadow (hollows of your cheeks, nose, forehead, jawline, and chin).
I would recommend dotting as it is better to build up the product rather than applying more than you need. You can then use a fluffy brush or makeup sponge to blend it out.
My Review
I think this product is going to go down really well and it is already selling fast! The texture is smooth and silky and slighter sheerer than the Rare Beauty blushes that are so pigmented that you have to be very careful not to over-apply.
The Rare Beauty Soft Pinch Liquid Contour also has more play time than the blush formula, so you don’t have to be in a mad rush to blend it out. Once dried down though, the colour is very long lasting and doesn’t budge, smudge or move.
I think it is best to apply a small amount and blend, and then build it up in layers if you require a more intense effect. It is easy to add more, but very hard to take it away.
In terms of shades, I think I can use both Gentle and Mellow. I am still deciding which one looks better out of the two. I’ll keep you updated on that!
If you want to check out some other contour products, Charlotte Tilbury just added to their shade range. Read: Charlotte Tilbury Hollywood Contour Wand Shades & Swatches – New for 2025
Where to buy it
The Rare Beauty Soft Pinch Liquid Contour is £27 for 14.88ml and it’s available and selling fast via the links below: