’90s glam is making a major comeback—but with a modern twist. Even if you’re a die-hard fan of the decade, every look benefits from a little updating. Thankfully, DIBS Beauty co-founder Courtney Shields is here to share her secrets for nailing 2025’s take on ‘90s glam.
What Is ’90s Glam?
From deep brown lip liners to grungey, smudged eyeliner, the 1990s were full of standout looks that stand the test of time. And in 2025, everything from animal print to straight-leg jeans is getting another round in the sun. Among the scrunchies and frosted glosses, it can be hard to hone in on the best features of the era. But don’t worry, we’ve got you covered.
“For me, the magic of a ’90s glam look is all in the balance—it’s bold but effortless,” says Shields. “I love the defined brows, soft matte skin, and that iconic brick-toned lip. It’s feminine and fierce, with just a hint of edge that makes it timeless.”
How to Update the Look
“To update a 90s glam look, it’s all about modernizing the details,” Shields explains. “Keep the bold brows and matte lips, but opt for a creamy lipstick instead of a flat matte to add another dimension to the look. My secret weapon to achieving a cohesive look is to use the Desert Island Duo ($36) on the lips to instantly add a pop of color.”
Finding the right place to add a touch of shine is pivotal to nailing 2025’s take on the ’90s. When this ultra-matte era meets major trends like glass and pearl skin, you end up with a more diffuse, blurred glow.
“Add a touch of glow to the skin for a fresh, dewy finish,” Shields says. “To add a touch of glow to the skin, I would recommend the DIBS Beauty LoveBeam Perfector ($38) because it’s a skincare-boosted formula that combines the benefits of a primer with the luminous sheen of a highlighter and delivers a diffused, glassy-matte look. And I like to soften the eyes with a smudged liner instead of a sharp line. It’s the perfect way to honor the classic while keeping it current.”