73 Percent ‘Feel Empowered’ After Aesthetic Treatment
Merz Aesthetics—whose portfolio includes Ultherapy, Xeomin, Radiesse and more—has announced the findings of its inaugural global study, Pillars of Confidence: Global Insights on Aesthetics and Self-Affirmation. Released today in Paris, the study explored the role confidence plays in daily life and overall well-being, as well as the connection between our internal selves and outward expression.
Merz’s ‘Confidence to Be’ Initiative Explores Aesthetic Treatments and Self-Esteem
As part of its “Confidence to Be” platform, Merz Aesthetics surveyed 15,000 adults from around the world who have had an aesthetic treatment in the past or are open to having one in the near future (out of the qualifying participants, 30 percent had had an aesthetic treatment in the past 12 months). The study revealed that a global majority of study participants have a strong sense of self-confidence, with 72 percent agreeing with the statement: “I am confident in who I am.”
The findings of the study also link external appearance to internal self-concept. Specifically, when it comes to aesthetic treatments, 73 percent of respondents reported saying they “feel empowered” after having an aesthetic treatment, 69 percent seek aesthetic treatments “to reflect how they feel inside” and 72 percent said that aesthetic treatments “impact how they view themselves.”
Conducted in partnership with Ipsos—a global market research and polling company—the Pillars of Confidence study polled 15,000 adults aged 21 to 75 from 15 countries during the fall of last year.
“Since becoming a standalone global business nearly five years ago, Merz Aesthetics has been committed to our purpose of fueling confidence by helping people look better, feel better and live better. We believe in the importance of feeling confident and what makes you feel like the best version of yourself—however you define it,” said Bob Rhatigan, CEO of Merz Aesthetics. “Our Pillars of Confidence research shows what we anecdotally knew to be true—that aesthetic treatments appear to do more than just enhance our appearance—they can help people feel empowered and support their self-confidence journey.”
