Sweet scents have been having a major moment, and the trend isn’t slowing down. With gourmand fragrances still dominating and warmer weather on the ...

According to the latest data from Spate, 2025 is shaping up to be a year dominated by berry beauty. Deep, rich red tones and tart and sweet fragrances are ...

Sweet, tart, fruity and floral, the first major fragrance trend of 2025 has it all! Introducing raspberry perfume, the trending search starting the year on ...