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Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
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One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their ...

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How Social Media Turned Into a Shopping Mall
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Michael Calore: I'm going to go watch a bunch of shorts and see what I get served and I'll report back.Lauren Goode: Hims and Hers?Michael Calore: Yeah, ...

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Restoration Hardware Catalogs Won’t Die
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When you enter the RH (formerly Restoration Hardware) megastore in New York City’s Meatpacking District, you might think it’s a place to buy furniture. ...

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TikTok Shop’s Era of Super Subsidies Is Ending
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The days of buying ultracheap stuff on TikTok Shop may be winding down.Starting today, the fees TikTok charges sellers increase from 2 percent to 6 percent ...

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Free Returns Are Complicated, Laborious, and Gross
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Jason Fulford and Tamara ShopsinConsider the dressing room. The concept began its mass-market life as an amenity in Gilded Age department stores, a ...

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