CTV
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When Did Ad Tech Get So Obsessed With Outcomes, Anyway?
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Calling “outcomes-based advertising” an emerging industry trend would be a bit of an understatement. Talking about outcomes is practically a mandate, ...

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What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?
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Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching ...

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LG Ads Pitches Advertisers on 50 Cent and CTV Ad Offerings
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LG Ad Solutions believes in the “future of connection”—so much so that it was the theme of the company’s NewFronts presentation on Monday.Tony Marlow, ...

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Music Video Network Vevo Launches Vevo Evolve to Make CTV Buying Easier for Advertisers
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The music video network Vevo is unveiling a new suite of ad products designed to offer ease of buying across its different channels.

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How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel
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Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount ...

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