Calling “outcomes-based advertising” an emerging industry trend would be a bit of an understatement. Talking about outcomes is practically a mandate, ...
Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching ...
LG Ad Solutions believes in the “future of connection”—so much so that it was the theme of the company’s NewFronts presentation on Monday.Tony Marlow, ...
The music video network Vevo is unveiling a new suite of ad products designed to offer ease of buying across its different channels.
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount ...