11 Top Paid SEO Tools That Are Worth Every Penny in 2024🔥

SEO is no longer a luxury; it’s NECESSARY for every online business.

Without SEO, you won’t get high-quality leads, traffic, or sales. However, conducting proper SEO for any website is not easy. That’s where paid SEO tools come in.

While many free SEO tools are available, paid tools offer many advantages, such as comprehensive data, support, exclusive features, and more.

In the last 13 years, we’ve used tried and tested hundreds of tools. This post is a handpicked collection of 11 of the BEST professional SEO tools worth your money.

Top 11 Paid SEO Tools for Beginners & Experts (With Pros & Cons)

1. Semrush

If you’re looking for an all-in-one SEO paid tool that gives excellent value for money, try Semrush, which is used by over 10 million people worldwide.

We’ve been using Semrush for 7+ years and generated excellent ROI in traffic and sales. With Semrush, you can do everything from finding profitable keywords to spying on your competitors.

The best part? It gives access to 55+ tools under one roof.  Whether you’re new to SEO or a seasoned expert, you’ll find many exciting features Semrush offers.

Here’s what its interface looks like;

As you can see above, you’ll find all your website’s metrics, including organic keywords, traffic, and referring domains, in one place and ALL its tools on the left side.

Semrush’s keyword magic tool is one of the best in the industry. It gives you access to everything from question keywords to related keywords.

Have a look;

You can find more features of this fantastic tool by reading our unbiased Semrush review.

Pros:

Cons:

Pricing: Semrush offers three different pricing plans, which are listed below. Read our comparison of Semrush Pro vs Guru vs Business for more details.

1. The pro plan costs $119.95 per month, where you can add up to 5 projects, 500 keywords to track, and 10,000 results per report. It costs $108.33 if billed annually.
2. The guru plan costs $229.95 per month, where you can add up to 15 projects, 1500 keywords to track, and 30,000 results per report. It costs $208.33 if billed annually.
3. The business plan costs $449.95 per month, where you can add up to 40 projects, 5000 keywords to track, and 50,000 results per report. It costs $416.66 if billed annually.

It also offers a 14-day free trial, which you can get from here. See Instructions for Activating 14 Days Free Trial of Semrush

2. SE Ranking

SE Ranking is one of the best affordable SEO tools that offers a complete toolkit to boost your website’s search traffic.

It offers an excellent rank tracking tool to help you accurately track your rankings and spot issues in your website’s keyword rankings. 

Here’s what it looks like;

You can also see your current top 1, top 3, top 5, top 10 ranking keywords in one place.

Have a look;

You can read our in-depth SE Ranking review for more details about this tool.

Pros:

Cons:

Pricing: SE Ranking offers three pricing packages, which are mentioned below.

1. The essential plan costs $55 per month, where you can track 750 keywords daily and create 10 projects with 1 user seat. Its annual plan costs you $44 per month.
2. The pro plan costs $109 per month, where you can track 2000 keywords daily and create unlimited projects with 3 user seats. Its annual plan costs you $87.20 per month.
3. The business plan costs $239 per month, where you can track 5000 keywords daily and create unlimited projects with 5 user seats. Its annual plan costs you $191.20 per month.

Grab 14-day Free Trial of SE Ranking

Read: SE Ranking vs Semrush: Which is Better?
Read: SE Ranking vs Ahrefs 2024: An Honest Comparison

3. SpyFu

If you want to spy on your competitors’ SEO and PPC campaigns, SpyFu is the BEST SEO toolkit for you.

Also, it is one of the most affordable tools, as its pricing starts only at $39 per month.

You can use its domain overview tool to analyze your competitors quickly. Here’s what it looks like;

Also, SpyFu is one of the best paid SEO tools for finding your competitors’ PPC ad keyword strategies.

Have a look;

As you can see above, you’ll get a monthly PPC overview and the estimated clicks and budget of your competitors who are using PPC ads.

For a more detailed analysis of this tool, read our SpyFu review.

Pros:

Cons:

Pricing: Spy offers the following 3 plans.

• The basic plan costs you $39 monthly ($33/mo if billed annually). You’ll get 10k row search results, 10k row data exports, 100 domain overview PDFs, 6 months of historical data, 250 sales leads & domain contacts, and 5k weekly tracked keyword rankings.
• The professional plan costs you $79 monthly ($58/mo if billed annually). You’ll get unlimited search & data exports, PDFs & 10+ years of historical data, 500 leads & 15k weekly tracked rankings, API access, etc.

4. Mangools

Mangools is a combination of several SEO tools where you can perform keyword research, track rankings, analyze backlinks, and more.

Mangools offers an exclusive tool called “KWFinder,” which helps you quickly find hundreds of long-tail keywords.

Here’s what it looks like;

It also offers a backlink tool called “LinkMiner,” which helps you spy on any domain’s backlink profile.

Here’s what it looks like;

As you can see, you can quickly discover any domain’s backlinks, referring domains, Citation Flow, and Trust Score.

Want more information about their tools? Read our detailed Mangools review to find all the details.

Pros:

Cons:

Pricing: Mangools offers 4 pricing plans, which are;

1. Mangools’ entry plan costs $29/mo ($19.90/mo if billed annually). You get 25 Keyword lookups/24h, 50 Keyword suggestions/search, 50 Keywords/import, 15 Competitor keywords/search, 25 SERP lookups/24h, 50 Tracked keywords daily, 1 Tracked domain, 25,000 Backlink rows monthly, 10 Site lookups/24h.
2. Mangools’ basic plan costs $49/mo ($29.90/mo if billed annually). You get 100 Keyword lookups/24h, 200 Keyword suggestions/search, 200 Keywords/import, 25 Competitor keywords/search, 100 SERP lookups/24h, 200 Tracked keywords daily, Unlimited Tracked domains, 100,000 Backlink rows monthly, 20 Site lookups/24h.
3. Mangools Premium plan costs $69/mo ($44.90/mo if billed annually). You get 500 Keyword lookups/24h, Unlimited Keyword suggestions/search, 700 Keywords/import, Unlimited Competitor keywords/search, 500 SERP lookups/24h, 700 Tracked keywords daily, Unlimited Tracked domains, 500,000 Backlink rows monthly, 70 Site lookups/24h, 3 Extra seats included.
4. Mangools Agency plan costs $129/mo ($89.90/mo if billed annually). You get 1,200 Keyword lookups/24h, Unlimited Keyword suggestions/search, 700 Keywords/import, Unlimited Competitor keywords/search, 1,200 SERP lookups/24h, 1,500 Tracked keywords daily, Unlimited Tracked domains, 1,200,000 Backlink rows monthly, 150 Site lookups/24h, 5 Extra seats included.

5. RankMath Pro 

If you’re struggling to improve your content rankings in Google, you need an optimization plugin like RankMath. 

Although it offers a free version, its paid version unlocks all the significant features for you, including the LSI keyword tool, rank tracker, schema generator, and more. We often use it for optimizing our blog content.

Here’s what the content optimization looks like;

It gives you a green color score if your content is optimized correctly. You can read our detailed Rank Math SEO review to find more information.

If you’re looking for an in-depth video tutorial of RankMath, including its installation and best practices, watch the following video from the RankMath team.

Pros:

Cons:

Pricing: RankMath Pro is available in 3 plans;

1. Pro plan costs $5.75/mo (billed annually), and you can use it on unlimited personal sites. You can track up to 500 keywords with 5K free AI content credits.
2. The business plan costs $19.08/mo (billed annually), and you can use it on unlimited personal sites and support 100 client websites. You can track up to 10,000 keywords with 12K free AI content credits.
3. The agency plan costs $45.75/mo (billed annually), and you can use it on unlimited personal sites and support 500 client websites. You can track up to 50,000 keywords with 30K free AI content credits.

6. Serpstat

Serpstat is an affordable alternative to SEO paid tools like Semrush, Ahrefs, and Moz. Serpstat offers all the essential features to conduct keyword research, competitor analysis, site audit, etc.

It has an easy-to-use interface where you can find all your website’s details in one place.

Also, Serpstat’s Site Audit is a powerful tool to find and fix all the website issues preventing your site from getting better rankings.

As you can see, you can all issues along with recommendations to improve your site’s SEO. You can read our honest Serpstat’s review to find more details.

Pros:

Cons:

Pricing: Serpstat has three pricing plans, which are mentioned below.

1. Individual plan costs $59 per month when billed monthly or $50 per month when billed annually. You’ll get 100 daily keyword searches per day, add up to 5 projects, and track up to 10K keywords a month.
2. The Team plan costs $119 per month when billed monthly or $100 per month when billed annually. It includes all of the features of the Individual plan plus additional features such as batch analysis, branded reports, etc. You’ll get 500 daily keyword searches per day, add up to 25 projects, and track up to 50K keywords a month.
3. The Agency plan costs $479 per month when billed monthly or $410 per month when billed annually. You’ll get 5000 daily keyword searches per day, add up to 200 projects, and track up to 500K keywords a month. It includes all of the features of the Team plan, plus additional features such as more users, a white label, more data storage, and more API credits. 

Try Serpstat Free for 7 Days 

7. SurferSEO

Are you looking to create ready-to-rank SEO-friendly articles for your website? Then, you should try SurferSEO.

Its keyword research tool gives an organized list of relevant keyword clusters for ANY topic.

Here’s an example;

Here’s the best part: SurferSEO allows you to create an entire content plan with one click for the chosen keywords.

You can also use its AI content editor to generate a blog post for ANY topic quickly.

For more details, read our in-depth Surfer SEO review, where you can find all its features.

Pros:

Cons:

Pricing: You’ll get the following pricing options from SurferSEO.

1. The Essential AI plan costs you $139 per month, where you get 5 AI articles a month, 15 content edits, and 2 user seats. Its annual plan costs you $119 per month.
2. The Advanced AI plan costs you $279 monthly, where you get 10 AI articles a month, 45 content edits, and 5 user seats. Its annual plan costs you $239 per month.
3. The Max AI plan costs you $499 monthly, where you get 20 AI articles a month, 90 content edits, and 10 user seats. Its annual plan costs you $419 per month.

8. Ahrefs

Ahrefs is often considered one of the best professional SEO tools available, as it offers a comprehensive suite of tools that can help websites of all sizes.

Want to discover which keywords your competitors’ top pages rank for? You can easily use its site explorer tool to find its top pages or top-performing keywords.

Have a look;

With its backlink analysis tool, you can easily discover the dofollow links of your competitors’ sites (so you can use various tactics like blogger outreach, broken link building to acquire those links).

You can read our Ahrefs review 2024 to find more details about it.

Pros:

Cons:

Pricing: You’ll get the following 4 pricing plans from Ahrefs.

1. The Lite plan costs you $99 monthly ($83 per month when billed annually). It gives you access to 1 user for up to 5 projects to create, track 750 keywords, and perform 100k site crawls monthly.
2. The standard plan costs you $199 monthly ($166 per month when billed annually). It gives you access to 1 user for up to 20 projects to create, track 2000 keywords, and perform 500k site crawls monthly.
3. The advanced plan costs you $399 monthly ($333 per month when billed annually). It gives you access to 1 user for up to 50 projects to create, track 5000 keywords, and perform 1.5 million site crawls monthly.
4. The enterprise plan costs you $999 monthly ($833 per month when billed annually). It gives you access to 1 user for up to 100 projects to create, track 10000 keywords, and perform 5 million site crawls monthly.

9. Moz Pro

Moz is one of the oldest SEO tools available. It was founded in 2004 by Rand Fishkin. If you are looking for a paid SEO tool that is reliable, comprehensive, and backed by a large community of SEO professionals, then Moz is a great option.

You can use its keyword research tool to find better keywords and discover easy-to-rank keywords of any domain.

You can simply enter any of your competitors’ domains in their keyword tool, and it will show you their top-performing keywords.

It has the best rank tracking tool that lets you track your keyword rankings and compare your current rankings with your competitors.

Here’s what it looks like;

You can read our Moz vs Semrush comparison to find in-depth information about both the tools.

Pros:

Cons:

Pricing: Here are the 4 pricing plans offered by Moz Pro;

1. The standard plan costs $99 per month, where you can track up to 300 keywords, crawl up to 100K pages a week, and perform 150 keyword queries a month. Its annual plan costs you $179 per month.
2. The medium plan costs $99 per month, where you can track up to 1500 keywords, crawl up to 500K pages a week, and perform 5000 keyword queries a month. Its annual plan costs you $107 per month.
3. The large plan costs $299 per month, where you can track up to 3000 keywords, crawl up to 1.25 million pages a week, and perform 15000 keyword queries a month. Its annual plan costs you $239 per month.
4. The premium plan costs $599 per month, and you can track up to 4500 keywords, crawl up to 2 million pages a week, and perform 30000 keyword queries a month. Its annual plan costs you $479 per month.

10. Majestic

If you’re looking for a powerful backlink checker and link building tool for SEO, try Majestic.

It has a massive backlink index of over 384,334,860,701 URLs. The best part? You can simultaneously upload up to 1 million websites for a CSV of crucial SEO metrics.

Here’s what the Majestic’s site explorer looks like;

As you can see, you’ll get a detailed backlink profile of any domain.

You can also easily find lost backlinks of any website (including your own or competitors) from its site explorer tool.

Have a look;

Pros:

Cons:

Pricing: Majestic offers three pricing plans, which are listed below.

1. Lite plan costs $49.99 monthly, with access to 1 million analysis units. Its annual pricing costs you $41.67 monthly.
2. Pro plan costs $99.99 per month, allowing you to access 20 million analysis units, including exclusive features like Historical Index, Index Merger, Raw Data Exports, and more. Its annual pricing costs you $83.33 monthly.
3. API plan costs $99.99 per month, allowing you to access 100 million analysis units, including exclusive features like API access, Historical Index, Custom Monthly Data, Raw Data Exports, and more. Its annual pricing costs you $333.33 monthly.

11. Screaming Frog SEO Spider

Screaming Frog is a freemium SEO tool that offers an advanced SEO site audit tool to crawl both small and large websites.

Screaming Frog SEO Spider is widely used by many website owners to audit their websites. If you’re looking for an inexpensive paid SEO tool, you can’t go wrong with Screaming Frog.

Here’s what the crawl analysis looks like;

You can also watch their official video to learn how to use the tool;

Pros:

Cons:

Pricing: Screaming Frog offers a free plan. However, if you want to unlock all its features, including unlimited crawl credits, you’ll need to grab its paid version, which costs $259 annually.

Final Thoughts on Premium SEO Tools

Remember, the best way to choose the RIGHT SEO tool depends on your specific website priorities and needs. No tool is PERFECT.

That’s why you must try several tools (try their free trials) before investing your money.

If you’re looking for a complete tool, we’d suggest Semrush or SE Ranking. So, what are your thoughts on the top paid SEO tools mentioned here? Let us know your thoughts in the comments.